Three Green Apples Consulting Marketing Manager

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Marketing Manager

Our client, a global player in the ICT sector, is looking to fill the position of Marketing Manager, Mobile Commerce products.

Reporting to the Marketing Director, the purpose of this position is to implement marketing plans for Mobile Commerce Products, monitor feedback on marketing programme effectiveness in respect to tariffs; product performance and customer experience, and propose corrective actions.


The main responsibilities in this role include:

  • Develop the M-commerce business model by project managing the cross-functional implementation of the different phases of the business model
  • Cultivate and build long-term partner and supplier relationships
  • Guide the development of sales channels to support the m-commerce business model
  • Adapt m-commerce to different market segments
  • Provide the appropriate go-to-market and positioning strategy to support the products
  • Monitor the performance of the products through periodic reports and feedback sessions
  • Ensure appropriate training of the relevant departments and users
  • Provide recommendations based on understanding competitor offerings as well as global best practice
  • Work closely with other departments e.g. Procurement, Supplier development, IT for product performance information and tariff setting, and the Commercial team for the launch of new products


    The incumbent must possess the following minimum qualifications and competencies:

  • A first degree in business, sales or marketing, with a minimum of 2 – 5 years relevant experience.
  • Holders of an advanced degree, may be considered if they possess 1 – 3 years relevant experience
  • Must be IT literate, with a keen working appreciation of telecoms environment and an excellent understanding of e-banking and mobile commerce.
  • Must demonstrate the highest level of knowledge of devices available in the market
  • Ability to operate in a performance driven organization, a hands on approach and a proven track record of running multiple projects
  • Culturally aware and adept at working across multiple geographies
  • Fluency in English and/or Kiswahili
  • An advanced degree in business management, marketing, planning or statistics is highly desirable

    The successful candidate will be customer focused, have business awareness, and demonstrate strong analytical and strategic skills.

    He/She must have excellent planning and organizational skills, and be goal oriented.

    He/she must have high work standards while exhibiting excellent interpersonal skills, with strong coaching skills and must be an excellent communicator both orally and in the written word.

    Our client is offering a competitive salary and benefits package.

    If you are interested in the position and have the skills and talents our client is looking for, we would like to hear from you.

    Please forward an application letter indicating your suitability to this role, together with a copy of your updated resume, and your current salary and benefits package to:

    E-mail: recruit [at]

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