CTA

Short for call to action, when referring to a website CTA is an action that draws the visitors attention and hopefully leads to an action. For example, if you were selling an e-book, a call to action would be getting visitors interested in the book by describing its benefits, and then have an easy way of purchasing the book. If you had a newsletter, your CTA would be to have them subscribe to the newsletter.

For a CTA to be compelling, the action should stand out from the rest of the content on the page. It should appear at the top and bottom of your site and should be more significant than anything else on there. The CTA should create a desire in the visitor, not appear like a gimmick or trick

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