Kenya Wine Agencies Limited Jobs

3. Brand Manager (Wines)


Function / Division: Commercial

Supervisor / Manager Title: Marketing Manager

Location: Nairobi

Job Purpose: The Brand Manager is responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.

Responsibilities and Accountabilities
  • In collaboration with the Marketing Manager, develop and execute successful brand management strategies aligned to the overall organisational objectives.
  • Though the comprehensive understanding of the business strategy, evaluate existing and recommend new or revised ideas/concepts aimed at growing the business. Lead in the execution of the approved ideas/concepts.
  • Develop and coordinate new and revised product launch or re-launch plans to ensure successful the achievement of envisioned benefits.
  • Develop and execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
  • Oversee the creation and management of sales and marketing collateral including brochures, advertisements, sales tools, mobile applications, websites, value-added services, and social media programs that generate leads and facilitate the selling process while being consistent with the branding strategy.
  • Support the head of department in managing the human capital in the section through day to day supervision, performance management, training needs assessment and overall staff motivation.

    Minimum Requirements
  • A Bachelor’s degree in a business related field.
  • Membership to a relevant professional body will be an added advantage.
  • A least five (5) years’ experience in marketing or branding in a similar organisation.
  • Practical experience in use of MS packages and ERP systems.

    Competencies / Attributes
  • A creative mind with a drive for execution of ideas and
    concepts for the benefit of the organisation.
  • Developed project and event management skills.
  • Self-starter able to work well within the team environment.
  • Ability to work well under pressure in a fast paced, demanding environment.
  • Proficient in the following computer software applications: Microsoft Office.
  • Ability to effectively communicate both internally and externally.
  • High level of integrity.

    Relationships and working contacts
  • Internal – Commercial team, Corporate Affairs and Plant Operations.
  • External – Clients, suppliers, distributors, Agencies.

    Work Environment: This is an office based role.

    How to Apply
    If you feel you meet the requirements for this position, send your updated CV with email & telephone contacts of three professional referees and the application letter quoting the Reference number & Title of the position as the subject to:

    The Human Resources Director,

    Email: [email protected]

    to be received not later than November 15, 2016.

    Do not attach any certificates/scanned documents to your application.

    Only short listed candidates will be contacted.

    KWAL is an equal opportunity employer and promotes gender equity.

    Canvassing will lead to automatic disqualification.

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