Nova Pioneer School Marketing Data Analyst (Kenya) Vacancies in Kenya
Marketing Data Analyst (Kenya)
Nova Pioneer Academies is looking for an outstanding Marketing Data Analyst who will be responsible for maintaining our database and analyzing our marketing and customer research data to develop insights and recommendations to drive our marketing strategy.
About nova pioneer
Imagine a world in which every young person across Africa attends a school that truly sets them up for success in the 21st century. A school that cares about individual students and allows them to explore the world around them. A school that focuses more on developing skills than on memorizing content.
At Nova Pioneer, we have done more than just imagine this future, we are bringing it to life. Nova Pioneer is a pan-African, independent network of schools offering high quality, accessible education from pre-primary through secondary school. Nova Pioneer uses a unique, enquiry-based learning approach that encourages students to ask “why” instead of telling them the “what”.
It allows them to form their own thinking through exploration, investigation and collaboration. Nova Pioneer currently has 6 schools in South Africa and Kenya with a vision to launch 100 schools and reach tens of thousands of students across the African continent in the next decade. To learn more visit www.novapioneer.com.
About the role
As a Marketing Data Analyst, you will be specifically responsible for the following:
•CRM & Database Management: You will be responsible for working independently to maintain and manage our CRM database, and working cross-functionally with admissions, operations, and learning team to make sure all data is accurate. You will set up and develop workflows, modules, apps, forms, links etc. for the CRM, as needed.
•Data Analysis: You will be responsible for developing and managing the marketing dashboard and provide daily and weekly updates to the marketing team and to management. On a monthly basis, you will be responsible for producing well-structured, in depth analysis of the data to generate insights that contribute to our overall strategy. Your job will also include working with the finance team to evaluate the ROI of our offline marketing activities and make recommendations based on the outcome of this analysis.
•Digital Media/Lead Generation: You will be responsible for designing and deploying a data-driven social media strategy for paid advertisements on Facebook, Google Adwords, and other platforms as deemed necessary to generate increased leads and nurture lead conversion.
•Backend Support: You will be responsible for providing technical expertise and infrastructure development necessary to develop the CRM, and liaise with outside support where necessary. You will be responsible for training the team on the CRM as needed.
•Automation and Systems Integration: You will be responsible for developing a comprehensive, streamlined admissions process that is consistent across the network and viable at scale.
About you
•3-4 years relevant quantitative work experience
•Strong background in math, finance, economics
•Technologically
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