Jobs in Rwanda, Burundi and South DRC

Regional Sales Manager

Main Responsibilities / Job Summary


  • Set the individual monthly, quarterly and yearly target for each Area or Sales Manager
  • Identify National sales opportunities & potential for OPL input and plan for future needs
  • Develop National sales strategy to be incorporated with Regional Plan
  • Ensure implementation of regional & channel strategy
  • Involved in OPL discussion on volume & input with marketing and CCSD
  • Monitor progress against RIG
  • Monitor trends (market, competitors)
  • Ensure merchandising of company products and market hygiene according to the company’s guidelines and standards
  • Implement promotions and produce reports as required
  • Ensure product availability at all relevant outlets through the distributor’s sales force as per Company guidelines
  • Ensure compliance of Area Sales Manager and Sales Officers with their respective roles & responsibilities
  • Ensure use of POP materials efficiently according to the company’s guidelines and standards
  • Review & correction of rolling forecast


  • Manage and develop National distributors in an active and profitable manner
  • Appointing and retiring distributors
  • Ensure implementation of guidelines of distributor
  • Define the boundary for each distributor and ensure the sales within each boundary
  • Ensure the proper and correct execution of sales, discount and trading terms determined by the company
  • Ensure that the distributor is efficient and has sufficient support for market coverage
    Monitor & minimize bad goods level returns
  • Coordinate with RTM Manager in developing the Distributor Business Plan
  • Monitor Distributors’ Operating overhead expenses and profitability (ROI)
  • Monitor Distributors’ debt and ensure that the payment terms are respected
  • Develop strong business relationship with key customer
  • Monitor trade spend
  • Optimise expenditure of secondary sales force
  • Define Training needs for the whole sales force level and ensure adequate training evaluation is done
  • Conduct performance evaluation of Area Sales Mgr & Sales Officers within the branch & review Accountabilities
  • Generate accurate and timely report on: competitor activity, price change and promotional support
  • Recommend appropriate actions as required to meet or surpass sales objective for each ASM territories
  • Schedule the appropriate amount of time to work with each individual within the team
  • Conduct regular meetings in most impactful, successful and cost effective manner
  • Coordinate correspondence and communication between HO and the team
  • Sign internal and external correspondence, expense, leave application and others
  • Reward recognition and career planning for all sales staff

    Key knowledge, qualifications and experience

  • Channel/outlet details and trends
  • Distributor related legal guidelines and basic finance
  • Minimum University degree in related field
  • Minimum 5 years in Sales operations in the region.
  • Strong Key account & Customer management experience
  • Multi-Functional exposure ( Desirable )
  • Marketing Exposure ( Preferred & added advantage )
  • Market (internal/external) exposure
  • East and Center African knowledge

    To apply for this position send your CV to mycv at quoting the position in the subject line.

    Kindly also mention your current/ last salary and benefits.

    Only shortlisted candidates will be contacted.

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