Willers Solutions Marketing Specialist - FMCG Jobs in Nigeria

Responsibilities

Lead development and execution of strategic marketing plans and manage a team of Product Managers and Specialists for the company.

Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans.

Evaluate the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.

Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Review and update product pricing based on market conditions.

Design and implement promotional campaigns.
Build and maintain a customer database.

Liaise with the marketing teams of our suppliers.

Implement other ad-hoc marketing initiatives.

Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.

Qualifications

Min of B.Sc. degree in Marketing or any related field.

Min of 10 years’ Cognate Experience as a Marketing Specialist/Manager in the FMCG sector.

MBA degree from reputable business school – a strong plus.

Required Skills

Outstanding oral and written communication skills.

Good knowledge and understanding of strategic marketing concepts, principles, and practices.

Excellent problem analysis and solving skills.

Excellent oral and written communication skills.

Good report writing and presentation skills.

How to Apply

Interested and qualified candidates should send their CV in MS Word to: lizzzy.bika@willerssolutions.com using "Marketing Specialist - FMCG" as the subject of the email.

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