Welcome Tomorrow Measurement & Analytics Expert Jobs in Kenya

Welcome Tomorrow Measurement & Analytics Expert Jobs in Kenya

Role Description

We are looking for a Measurement & Analytics expert to enable our clients evaluate and implement relevant measurement solutions for their websites & apps. You will be the go-to person on all challenges related to data collection, visualisation and activation. This includes web analytics (ex: GA4), app analytics (ex: AppsFlyer, Adjust), media tracking (ex: Google Ads, Meta) and martech implementation (ex: CDPs, DMPs). Your missions will encompass the following:

Ensuring the framing of our clients analytics needs and the definition of their objectives through initial consultations

Defining custom data roadmaps by selecting the appropriate solutions (data architecture, tools, ETL)

Implementing or overviewing the technical phase of our clients web & app tracking projects, from gathering requirements to the actual tool implementation, setup and data quality assessments

Ensuring project management in contact with the client (guaranteeing the progress of missions, planning, testing, delivery) on data collection topics

Creating and maintaining customised data visualisations with advanced ETL tools into Looker Studio, PowerBI or Tableau

Sharing your knowledge and know-how with your clients and internally

Participate in the design and positioning of Welcome Tomorrow's tech & data offering

Take part in tech events and customer trainings to grow your skills and represent Welcome Tomorrow

This will be a collaborative role working closely with other team stakeholders (CEO, Paid Media manager, Graphic Designer, Mobile Growth expert)

Qualifications

You have:

3+ years of experience working in data & analytics position (client-side, agency or freelancing) with expertise in the following environments:

Implementing and maintaining web analytics

platforms such as Google Analytics 4

Implementing and maintaining app analytics solutions (ex: Firebase, Adjust, AppsFlyer, Amplitude, Mixpanel)

Implementing and maintaining paid media tracking solutions (ex: Google Ads and Meta conversion tracking)

Implementing and maintaining tag management tools such as Google Tag Manager

Implementing and maintaining ETL & data visualisation tools (Looker Studio, Power BI, Supermetrics…)

Good understanding of local privacy regulations (ex: South Africa POPIA, Kenya Data Protection Act, Nigeria NDPR)

Good understanding of the mobile app analytics ecosystem (MMPs, SKAN, SDK implementation)

Experience working with cross-functional teams to launch integrated marketing campaigns

Ability to communicate and translate technical issues into simplified language

Excellent interpersonal and relationship skills to maintain customer relationships

You have a full English business proficiency

Bonus:

You have experience working with Notion (ideally, you are Notion Essentials Certified)

Knowledge of server-side measurement strategies (ex: Meta CAPI or GA4 Measurement Protocol)

Deep expertise with app analytics deployment and maintenance (we have a lot of App customers!)

Ability read/write JavaScript, HTML and SQL

How to Apply

For more information and job application details, see; Welcome Tomorrow Measurement & Analytics Expert Jobs in Kenya

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