Vivo Energy Marketing Operations Manager Jobs in Kenya

Vivo Energy Marketing Operations Manager Jobs in Kenya

Job Purpose

  • This role will be conducted by a senior brand OR sales talent, who will be responsible for the delivery of all marketing programs and projects.

  • The talent shall manage all marketing suppliers, supplier agreements, marketing contracts and track all payments.

  • The talent is also responsible for tracking all brand health KPIs, brand excellence at site and market share reports.

  • The talent will work in collaboration with other internal stakeholders to deliver all company partnerships.

  • Overall, this role talent will support the brand managers in executing brand campaigns, through data, planning, reporting and managing the suppliers.

    Principal Accountabilities

    Brand Excellence

  • Responsible for the training of all staff on the Shell brand

  • Execute 100% compliance of Shell RVIE brand standards at all Shell stations i.e. both engineering related and branding

  • Track and report Shell brand –Kenya, brand health scores

    Implementation of marketing campaigns

  • Ensuring all suppliers have a signed off list of deliverables

  • Developing a Gannt chart OR a project plan, together with the brand manager

  • Hold meetings with all stakeholders for effective execution of the plan.

  • Anticipate and Communicate any changes that will affect the outcome of the project.

    Management of OPEX & SP&A budgets

  • Set-up relevant structures & processes to enable efficient management of the budgets.

  • Track on a monthly basis the expenses incurred in the two budgets and share reports, give feedback and reallocate amounts to the correct accounts where necessary.

  • Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company’s business objectives.

  • Plan and manage the marketing budget for the OU

  • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.

  • Participating in negotiations to ensure value money on the budgets.

  • Track the payments and accruals of SP&A, to suppliers.

  • Participate in Supplier Management & Partnerships

    Marketing Reports

  • Develop and monitor all reports that the department is to provide. Track the reports schedule regularly to ensure 100% delivery.

  • Create and share monthly reports to the Country Marketing Manager that will include but not limited to OPEX, SP&A, BPF and Industry Insights.

  • Periodically share market intelligence reports from agencies such as IPSOS

  • Works closely with other portfolios in the department in sharing the Business Review meeting monthly report and take part in the performance and planning meeting.

  • Compile quarterly market share report and share to the business with insights.

  • Manage the Brand Protection fund to ensure we meet the group target and send quarterly reports to SBI.

  • Share competitor analysis reports for the Kenyan market that will assist in developing
    plans or changing strategy.

  • Manage and evaluate the ROI process for each campaign

  • Maintain marketing records

    Payments and Accruals

  • Develop systems and processes that will create a flow in the payment process and accountability.

  • Manages payments on a day to
    day activities associated with the marketing departments to ensure that payments for work done are paid off within required period.

  • Works in-sync with internal stakeholders in the financial process to remove any gaps that will stimulate inefficiency in the payment process.

  • Manage all payment details for the department including quotations and rate cards that will assist in the process.

  • send accrual reports to the finance department at the end of every month so as to accrue payments that were not paid off in the previous months.

    Supplier Management & Partnerships

  • Once a supplier has been firmed up, handle and develop the marketing supplier contracts.

  • Manages suppliers by taking them through the company’s HSSE policies, financial processes, providing a checklist based on the agreement and managing the deliverables.

  • Takes lead in negotiations of tenders and supplier partnerships. This will be done through working hand-in-hand with the Contracts & Procurement department.

  • In-Charge of conducting supplier quarterly reviews.

  • Manage partnerships and take part in all the necessary activities.

  • Media planning: Develop and execute the media plan for all marketing. This includes digital, billboards, station branding and long term radio adverts

    Key Challenges:

  • The individual needs to work closely with internal and external stakeholders to ensure the
    department operates efficiently.

  • An intensive role, which requires many hours in the office and out of office. Travelling is also part of this role.

  • Will need to work effectively with internal staff and with other VE staff.

  • Manage financial processes and ensure implementation of programs.

  • Driving differentiation, identifying and exploiting ways to increase brand value.


    Job Knowledge, Skills & Experiences:

  • Category knowledge in Analysis, financial processes and marketing intelligence

  • Generating Insights

  • Strategic Marketing & Planning

  • Good understanding of the contracts and procurement process.

  • Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.

  • Strong presentation and writing skills.

  • Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.

  • One must possess strong interpersonal skills and is a relationship builder.

  • Must have a style that promotes respect, credibility and trust throughout the organization.

  • Must be a business leader and a calculated risk taker.

  • Strong project management skills.

  • Strategic thinker and creative marketer.

  • Results oriented and self-motivated.

  • Excellent written and verbal communication skills.

  • Strong Leadership skills.

    How to Apply

    For more information and job application details, see; Vivo Energy Marketing Operations Manager Jobs in Kenya

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