Vivo Energy Lubricants Marketing Implementer Jobs in Kenya

Vivo Energy Lubricants Marketing Implementer Jobs in Kenya; The Lubricants Marketing Implementer (Trade Marketing) is responsible for implementing agreed brand and channel marketing initiatives, campaigns, and programmes to support market penetration, brand health, business targets, and loyalty across B2B and B2C sectors.

Principal Accountabilities

Marketing Planning & Implementation

Participate in development of country marketing plan for key brands and channels in liaison with Lubricants Marketing Manager

Manage implementation of agreed lubricants brand and channel (B2B & B2C) sales & marketing initiatives, including concept development and execution through third-party agencies within agreed budgets

Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by sales teams and Frontline Technical Services (FLTS) team

Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments

Manage agency relationships to implement agreed marketing communication for assigned brands and channels

Support and participate in on-ground distributor marketing initiatives, agency supervision, and performance evaluation

Job Knowledge, Skills & Experience

University degree in Business, Marketing, or related field

Minimum 3 years’ experience in marketing or marketing support role with strong

analytical skills

Ability to think strategically and translate concepts into operational plans

Ability to draw insights from data and communicate effectively to different audiences

Good understanding of Retail and B2C markets

Strong value chain, pricing, channel management, and Route-to-Market (RTM) competencies

Proven commercial skills and judgment

Strong customer orientation

Ability to manage complex projects and multiple relationships

Strong interpersonal and organizational skills

Experience in FMCG setting and digital marketing is an advantage

High proficiency in Microsoft Excel, PowerPoint, and other common computer programs

How to Apply

For more information and job application details, see; Vivo Energy Lubricants Marketing Implementer Jobs in Kenya

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