U.S. Embassy in South Africa Community Management Coordinator (Social Media Coordinator) Jobs in South Africa

U.S. Embassy in South Africa Community Management Coordinator (Social Media Coordinator) Jobs in South Africa

Duties

The Community Management Coordinator works under the direct supervision of the Public Diplomacy Officer for Strategic Content Coordination (PDO/SCC) or Public Affairs Officer (PAO) designee, and has no supervisory responsibilities.

Is responsible for building and maintaining Embassy flagship digital properties (social media, website content); for developing a year-long editorial calendar to promote Embassy priorities with online communities; researching and analyzing evolving markets for Embassy digital properties; and customizing content and online engagement to promote Mission objectives.

Organizes and hosts online conversations; designs and develops innovative engagement opportunities and tools. Provides guidance to Public Diplomacy (PD) Public Engagement staff and other Embassy personnel who engage with online communities on standards, regulations, and policies for the use of digital properties.

Qualifications and Evaluations

Experience:

A minimum of three years of progressively responsible experience in a multilingual, multicultural, or multinational organization is required.

Market research and audience analysis, and design and execution of online campaigns, must have been significant components of the job.

Must have experience managing digital properties, including direct online interaction with the public, and content creation in multimedia and traditional formats

Job Knowledge:

Detailed knowledge of U.S. foreign policy objectives and American interests in South Africa is required.

Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy is required.

Must have comprehensive knowledge of the attitudes and communication preferences of target audience groups.

Must understand regional, demographic, ethnic, socioeconomic, cultural, and linguistic factors and the influence of religious, cultural, and educational institutions in shaping South African opinions and preferences.

Must have strong online communications and analysis skills to identify and exploit engagement opportunities.

Detailed knowledge of Mission structure and operations to facilitate collaborative work among a variety of agencies, protocol levels, teams, and constituent posts is required.

Must understand management of digital properties and online communities, including marketing and/or advocacy campaigns.

Knowledge of trends in regional and international communications patterns and how they affect the South African communications landscape is required.

Education Requirements:

A bachelor’s degree in communications, business, marketing, or local equivalent is required.

Evaluations:

Language:

Level 4 (Fluent) Speaking/Reading/Writing English is required and Level 4 (Fluent) Speaking/Reading/Writing one additional South African official language is required.

Skills and Abilities:

Analytic Skills:

Must have strong analytic skills to identify target audiences, understand their sensitivities, and identify the best strategic content, format, and delivery means to influence the audiences in support of U.S. policy objectives.

Must be able to perceive the emergence of new influencers and preferences in consumption of information, to analyze the impact of evolving content formats and delivery channels, and

to lead cross-section Mission analysis to modify approaches for enhanced outcomes.

Communication/Interpersonal Skills:

Must have strong interpersonal skills to maintain Mission-wide collaboration/coordination on the use of digital tools and platforms to strengthen Mission diplomacy in the public sphere.

Must be able to contribute to Strategic Content Coordination discussions of priority engagement, strategic content, and appropriate dissemination, to reach consensus, and to recommend optimal courses of action to PAO.

Must have excellent customer relations, interpersonal, and cross-cultural communication skills, and be able to engage the full range of South African priority audience groups through online engagement and Embassy flagship digital properties.

Must have excellent written and oral communication skills, including the ability to develop, write, and edit materials for digital dissemination in English and local language.

Must be able to tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures.

Must be able to brief U.S. officers and visitors on South African communication patterns and trends in digital tools and content dissemination channels.

Must be able to interpret informally between English and local language.

Management skills:

Strong organizational skills are required to manage multiple engagement platforms at the same time, and actively engage with the public simultaneously on the platforms; incorporate strategic content from all Mission offices and agencies; and identify and resolve, or seek assistance in resolving, problems associated with online content and engagement.

Must be able to contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Embassy preferences for sharing strategic content.

Technical skills:

Must have detailed knowledge of and ability to build out and manage Embassy flagship digital properties, including social media and mobile platforms, and develop digital tools such as games and contests.

Must be fully adept at using audience analysis and analytic tools (Hootsuite, Google, and others).

Good keyboarding, data entry skills, and excellent familiarity with electronic discovery tools, in particular the internet, and standard information retrieval practices and procedures are required.

How to Apply

For more information and job application details, see; U.S. Embassy in South Africa Community Management Coordinator (Social Media Coordinator) Jobs in South Africa

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