Unity Homes Digital Marketing associate Jobs in Kenya

Unity Homes Digital Marketing associate Jobs in Kenya

The Role

Reporting to: Head of Marketing.

In this role, the digital marketing associate will determine unique ways to spread awareness about the company and drive product sales.

He/she will review market trends and identify target audiences to establish a direction for digital campaigns.


  • Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation.

  • Ensuring the CRM platform captures all required information at key points in the customer cycle.

  • Sales & Marketing process automation

  • Lead origination attribution

  • Data Analysis and reports for management to drive Sales and Marketing decisions

  • Creation of an online customer service agent process.

  • Maintaining our social media presence across all digital channels

  • Measuring and reporting on the performance of all digital marketing campaigns

  • Plan, execute and measure experiments and conversion tests

  • Collaborate with internal teams to create landing pages and optimise the user experience
    Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

  • Instrument conversion points and optimises user funnels.

  • Development of customer segmentation strategy

  • Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information

  • Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly

  • Segmenting customer databases and maintaining lists of segmented customers

  • Identifying new leads and target audiences to optimise ROI

  • Migrating different communication channels to more effective, cost-worthy ones

  • Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken

  • Bringing departments together and maintaining high levels of cooperation between them.

    Website Management

  • Plan, implement, manage, monitor, and upgrade the organisation’s website.

  • Ensure that the website is protected by enabling the appropriate security measures.

  • Conduct content audits to eliminate redundant and/or duplicate information.

  • Create appropriate website
    content aligned to the organisation’s strategy.

  • Respond to and troubleshoot all website issues.

  • Ensure that the website is protected by enabling the appropriate security measures.

  • Ensure website quality and efficiency by conducting regular test plans.

  • Improve the user experience of the website regularly.

  • Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organisation’s standards.


  • A Bachelor’s Degree in Business Information Technology, or a related field

  • 3+ Years of Experience in Digital Marketing

  • 3+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns

  • Knowledge of video and picture editing software such as Adobe

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimising landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

  • Working knowledge of ad serving tools

  • Experience in setting up and optimising Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

    Closing Date: 20th October 2022

    How to Apply

    For more information and job application details, see: Unity Homes Digital Marketing associate Jobs in Kenya

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