Unity Homes Digital Marketing associate Jobs in Kenya

Unity Homes Digital Marketing associate Jobs in Kenya

The Role

Reporting to: Head of Marketing.

In this role, the digital marketing associate will determine unique ways to spread awareness about the company and drive product sales.

He/she will review market trends and identify target audiences to establish a direction for digital campaigns.

Responsibilities

Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation.

Ensuring the CRM platform captures all required information at key points in the customer cycle.

Sales & Marketing process automation

Lead origination attribution

Data Analysis and reports for management to drive Sales and Marketing decisions

Creation of an online customer service agent process.

Maintaining our social media presence across all digital channels

Measuring and reporting on the performance of all digital marketing campaigns

Plan, execute and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimise the user experience
Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimises user funnels.

Development of customer segmentation strategy

Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information

Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly

Segmenting customer databases and maintaining lists of segmented customers

Identifying new leads and target audiences to optimise ROI

Migrating different communication channels to more effective, cost-worthy ones

Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken

Bringing departments together and maintaining high levels of cooperation between them.

Website Management

Plan, implement, manage, monitor, and upgrade the organisation’s website.

Ensure that the website is protected by enabling the appropriate security measures.

Conduct content audits to eliminate redundant and/or duplicate information.

Create appropriate website

content aligned to the organisation’s strategy.

Respond to and troubleshoot all website issues.

Ensure that the website is protected by enabling the appropriate security measures.

Ensure website quality and efficiency by conducting regular test plans.

Improve the user experience of the website regularly.

Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organisation’s standards.

Qualifications

A Bachelor’s Degree in Business Information Technology, or a related field

3+ Years of Experience in Digital Marketing

3+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns

Knowledge of video and picture editing software such as Adobe

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Experience in optimising landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)

Working knowledge of ad serving tools

Experience in setting up and optimising Google Adwords campaigns

Working knowledge of HTML, CSS, and JavaScript development and constraints

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Closing Date: 20th October 2022

How to Apply

For more information and job application details, see: Unity Homes Digital Marketing associate Jobs in Kenya

Find daily jobs in Kenya. Jobs - Kenya jobs. Search our career portal & find the latest Kenyan job positions, career opportunities & jobs in Kenya.

Jobs in Kenya - banking jobs, IT jobs, accounting jobs, NGO jobs, business administration, ICT, UN jobs, procurement jobs, education jobs, hospital jobs, human resources jobs, engineering, teaching jobs, and other careers in Kenya.

Find your dream job from 1000s of vacancies in Kenya posted and updated daily - click here!