Unga Holding Regional Sales Manager- Coast Region Jobs in Kenya


Unga Holding Regional Sales Manager- Coast Region Jobs in Kenya;Reporting to the National Sales Manager, the overall purpose of this role is to deliver volume, revenue, and market share growth by effectively managing the Sales Regional Teams to implement business plans whilst delivering superior customer experience through TSRs and TDRs across the region.

Key Duties & Responsibilities

Trade & Outlet Execution

  • Execute outlet activities against picture of success (QDVPPP).

  • Drive cycle plans including promotions and trade initiatives.

  • Monitor competitive activities and advise the NSM accordingly.

  • Monitor price compliance.

    Outlet Development

  • Build and develop collaborative relationships with retail and farmers.

  • Develop, review, and implement route plans for TSRs and TDRs.

  • Ensure merchandising and execution standards.

  • Drive horizontal expansion through new outlet listing.

    Sales & Market Share Growth

  • Manage and measure sales targets daily, weekly, and monthly, taking corrective action.

  • Allocate execution resources (POS, promotional material, etc.) for maximum return.

  • Monitor distributor route coverage.

  • Manage sales orders, sell‑in and sell‑out, addressing gaps to avoid OOS in retail.

  • Identify and realize sales opportunities within the Unga category.

  • Drive consistent sales volume growth.

    Distributor Management

  • Ensure OG is realized at all distributors per agreed purchase plans and company targets.

  • Track monthly distributor financial health.

  • Develop, facilitate, and sustain strong distributor relationships.

  • Maintain a healthy brand/pack mix generating a
    strong P&L for Unga.

  • Manage distributor accounts receivables.

    Inventory Optimization

  • Apply suitable methodology to maintain appropriate stock levels across distributors.

  • Provide support and guidance to distributors and dealers for stock optimization.

    People Management

  • Provide guidance and support on distributor operating standards.

  • Identify gaps and build capability for TSRs, TDRs, distributors, and DSRs.

  • Orientation, induction, and training of team members.

  • Manage performance daily.

  • Conduct weekly coaching and accompaniment of teams in trade.

    Job Requirements

  • Bachelor’s Degree in Biological Sciences, Animal Production, or Veterinary Medicine.

  • Business‑related degree with sales experience in the livestock value chain acceptable.

  • Postgraduate Diploma in Marketing an added advantage.

  • Minimum 5 years’ experience in sales and marketing (Animal Feed or Veterinary Pharmaceuticals).

  • Valid driver’s licence.

    How to Apply

    For more information and job application details, see; Unga Holding Regional Sales Manager- Coast Region Jobs in Kenya

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