Ukulima Sacco Society Business Development and Marketing Manager Jobs in Kenya
Purpose of the Job
Reporting to the Chief Executive Officer, the position is responsible for leading business growth, market
expansion, promotion and maintenance of positive customer relationships to achieve the Society’s
goals and objectives.
Duties and Responsibilities
The duties and responsibilities are as follows:
I. Managerial Roles and Responsibilities:
a) Formulate, implement, and review business development and Marketing policies, procedures
and reporting systems to enhance growth and profitability;
b) Ensure that the Society has effective Marketing, Customer Service, Public Relations and
Corporate Social Responsibility strategies and plans;
c)Implement marketing strategies to raise current market share, increase sales and support
achievement of the Society’s goals and objectives;
d) Design and develop products and services that will satisfy various market segments based on
market research findings;
e) Identify market niches and craft appropriate strategies for reaching existing and potential
members in the society;
f) Provide strategic guidance on marketing, communications and business development
opportunities that are effective and generate positive, measureable results;
g) Identify opportunities to offer new services or enhance existing services in order to attract highvalue work and enhance value provided to customers;
h) Undertake continuous research on market trends, customer behavior, business environment
and recommending appropriate actions;
i) Evaluate the effectiveness of advertising and trade promotion programs in accomplishing
marketing and sales objectives;
j) Effectively implement marketing performance monitoring process in order to ensure continues
growth in marketing performance;
k)Identify marketing opportunities and forecast future business growth to increase membership and
sales;
l) Supervise direct reports work and other administrative matters;
m) Review performance of direct reports;
n) Identify training needs for direct reports;
o) Participate in the recruitment of staff within the department; and
p) Mentor and coach staff
II. Operational Roles and Responsibilities
a) Enhance customer experience through effective customer relationship management;
b) Implement strategic initiatives on customer creation and sales growth to increase market share
and reach;
c) Establish customer satisfaction programs, promotional packages and incentives as well as
materials for media distribution;
d) Facilitate member’s education on investments and Society’s processes through trade fairs,
exhibitions, and other promotional activities;
e) Support, audit and manage internal processes, projects and other related activities alongside other
business support areas;
f) Sanction all marketing campaigns and plan before they are implemented; and
g) Monitor marketing and sales performance and adjust strategies
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