Uganda Tourism Board Marketing Officers - MICE Jobs in Uganda

Uganda Tourism Board Marketing Officers - MICE Jobs in Uganda

Main Purpose of the Job:

To implement all sales activities and maximize business opportunities towards achieving
MICE foreign direct investment targets.

Minimum Qualifications and Certifications

  • Honour’s Bachelor’s degree in either Travel & Tourism, Marketing, B.COM (marketing) or
    BBA (marketing).


  • Four (4) years working directly in sales, marketing or in tourism in a reputable organisation.

  • Understanding of how to analyse market trends & competition, attracting conferences or business.

  • Experience with computers, report-writing, spreadsheets and online or social media marketing.

    Job Accountabilities and Objectives (Duties and Responsibilities)

    Sales strategy Develop sales strategy against pre-determined measurable targets Bidding

  • Develop and implement a pro-active sales bidding agenda.

  • Identify potential new business leads through destination role-players (Government Ministries, Departments and Agencies, Embassies, academia, Associations, private sector/corporates), tradeshows and MICE industry databases such as ICCA and UIA

  • Develop and implement Customer relationship Management strategy (CRM)to support continuous leads generation

    Site Inspections/FAM trips

  • Host potential and confirmed individual MICE clients on a site inspection visit and familiarization tours to Uganda.

  • Take care of operational tasks before the tour or event such as technical program, rooming list, menus, marketing items are in sync with suppliers.

    Plan, organize and participate in events/exhibitions

  • Participate in global MICE industry trade show exhibitions together with private sector stakeholders to engage with global industry role-players, attend educational sessions, generate leads and sell Uganda to potential clients.

    Build Partnerships between public and private sector stakeholders

  • Arrange training programmes via international industry associations to build capacities of key portfolio managers within the Bureau and private sector players

  • Maintains and expands customer database. Identify potential new customers and maintain good sales relationship with existing customers

  • Responsible for developing new business opportunities and expand customer base in order to achieve sales target in a competitive environment.

  • Source and negotiate with service providers including production house, MICE agency, premiums.

  • Maintain good relationship with distributors in order to tailor-make different events for
    different market segments

    Monitoring trends and Market Intelligence of the global MICE market.

  • Subscribe to global industry associations and monitor industry trends

  • Develop and maintain database of MICE clients, planners, buyers and intermediaries Networking UCB with international MICE tourism leaders to gain insights into tourism competitiveness for increased business leads

    Key Competencies:

  • Technical Competencies

  • Planning and Organizational Skills

  • Leadership

  • Customer Focus Collaboration

  • Ability to constantly scan the tourism sector in order to identify opportunities or address
    emerging situations for the benefit of stakeholders,

  • Excellent sales, communication and report writing skills;

  • Project management and implementation skills.

  • Research/ Knowledge Management

    Behavioural/Generic Competencies

  • Personal Integrity Thoroughness/ Concern of Excellence

  • Excellent interpersonal skills, with the ability to work in a team setting

  • Results oriented

    Key Performance Indicators

  • Sales lead generated (80 sales leads per annum)

  • 4 Bids submitted quarterly.

  • Trade fairs participated in with 15 leads generated per Fair

  • 10 fam trips organised for event organisers, SITE Members, annually

  • Database developed and maintained of MICE clients, planners, buyers and intermediaries

  • Market intelligence reports.

  • Newsletter developed and distributed quarterly.

  • Two meetings hosted per annum with DMCs (SITE members) to discuss industry challenges and opportunities, and the way forward as a team.

  • Work with Embassies to identify / invite potential clients, circulate newsletters, assist with logistics

  • Core MICE Markets identified and reviewed periodically.

  • Produce monthly risk logs.

  • Timely performance reports (weekly, monthly, quarterly and annually)

    How to Apply

    For more information and job application details, see; Uganda Tourism Board Marketing Officers - MICE Jobs in Uganda

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