Uganda Tourism Board Marketing Officers - MICE Jobs in Uganda

Uganda Tourism Board Marketing Officers - MICE Jobs in Uganda

Main Purpose of the Job:

To implement all sales activities and maximize business opportunities towards achieving
MICE foreign direct investment targets.

Minimum Qualifications and Certifications

Honour’s Bachelor’s degree in either Travel & Tourism, Marketing, B.COM (marketing) or
BBA (marketing).

Experience

Four (4) years working directly in sales, marketing or in tourism in a reputable organisation.

Understanding of how to analyse market trends & competition, attracting conferences or business.

Experience with computers, report-writing, spreadsheets and online or social media marketing.

Job Accountabilities and Objectives (Duties and Responsibilities)

Sales strategy Develop sales strategy against pre-determined measurable targets Bidding

Develop and implement a pro-active sales bidding agenda.

Identify potential new business leads through destination role-players (Government Ministries, Departments and Agencies, Embassies, academia, Associations, private sector/corporates), tradeshows and MICE industry databases such as ICCA and UIA

Develop and implement Customer relationship Management strategy (CRM)to support continuous leads generation

Site Inspections/FAM trips

Host potential and confirmed individual MICE clients on a site inspection visit and familiarization tours to Uganda.

Take care of operational tasks before the tour or event such as technical program, rooming list, menus, marketing items are in sync with suppliers.

Plan, organize and participate in events/exhibitions

Participate in global MICE industry trade show exhibitions together with private sector stakeholders to engage with global industry role-players, attend educational sessions, generate leads and sell Uganda to potential clients.

Build Partnerships between public and private sector stakeholders

Arrange training programmes via international industry associations to build capacities of key portfolio managers within the Bureau and private sector players

Maintains and expands customer database. Identify potential new customers and maintain good sales relationship with existing customers

Responsible for developing new business opportunities and expand customer base in order to achieve sales target in a competitive environment.

Source and negotiate with service providers including production house, MICE agency, premiums.

Maintain good relationship with distributors in order to tailor-make different events for

different market segments

Monitoring trends and Market Intelligence of the global MICE market.

Subscribe to global industry associations and monitor industry trends

Develop and maintain database of MICE clients, planners, buyers and intermediaries Networking UCB with international MICE tourism leaders to gain insights into tourism competitiveness for increased business leads

Key Competencies:

Technical Competencies

Planning and Organizational Skills

Leadership

Customer Focus Collaboration

Ability to constantly scan the tourism sector in order to identify opportunities or address
emerging situations for the benefit of stakeholders,

Excellent sales, communication and report writing skills;

Project management and implementation skills.

Research/ Knowledge Management

Behavioural/Generic Competencies

Personal Integrity Thoroughness/ Concern of Excellence

Excellent interpersonal skills, with the ability to work in a team setting

Results oriented

Key Performance Indicators

Sales lead generated (80 sales leads per annum)

4 Bids submitted quarterly.

Trade fairs participated in with 15 leads generated per Fair

10 fam trips organised for event organisers, SITE Members, annually

Database developed and maintained of MICE clients, planners, buyers and intermediaries

Market intelligence reports.

Newsletter developed and distributed quarterly.

Two meetings hosted per annum with DMCs (SITE members) to discuss industry challenges and opportunities, and the way forward as a team.

Work with Embassies to identify / invite potential clients, circulate newsletters, assist with logistics

Core MICE Markets identified and reviewed periodically.

Produce monthly risk logs.

Timely performance reports (weekly, monthly, quarterly and annually)

How to Apply

For more information and job application details, see; Uganda Tourism Board Marketing Officers - MICE Jobs in Uganda

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