Uganda Tourism Board Marketing Officer – Leisure Jobs in Uganda

Uganda Tourism Board Marketing Officer – Leisure Jobs in Uganda

Main Purpose of the Job:

The officer is responsible for the organization, delivery, follow-up, research and update tourism information and initiate, organize, implement and participate in Travel Trade marketplaces and consumer promotions, media tours and industry familiarization trips.

Minimum Qualifications and Certifications

Honour’s Bachelor’s Degree in either Tourism, Marketing, B.Com (Marketing), BBA (Marketing) from a reputable institution.

Experience

At least three (3) years’ relevant experience in the tourism sector and/or in the promotion, marketing and facilitation of tourism at national, regional and international levels.

Key Competencies

Technical Competencies

Ability to lead and/or participate in the formulation and development of tourism marketing strategies, plans and programs.

Proven ability to develop strategic linkages, partnerships and networks with Government Agencies, private sector actors, and Development Partners.

Ability to constantly scan the tourism sector in order to identify opportunities or address
emerging situations for the benefit of stakeholders.

Business intelligence and analytical skills.

Excellent communication and report writing skills.

Project management and implementation skills.

Research/ Knowledge Management.

Behavioural/Generic Competencies

Thoroughness/ Concern of Excellence.

Result Orientation.

Leadership.

Strategic Thinking.

Personal Integrity.

Excellent interpersonal skills, with the ability to work in a team setting.

Job Accountabilities and Objectives (Duties and Responsibilities)

Strategy Development

Develop and assist with the delivery of the Strategic Tourism Marketing

Experience and Destination Development Plan.

Conceptualize, plan and develop new and innovative tourism marketing programs to ensure that ensure UTB objectives are met.

Innovativeness to create and conceptualize new processes, ideas and services and to respond to existing challenges in different ways in order to remain competitive and enhance efficiency.

Tourism Campaigns

Organize a calendar of marketing events, such as promotions, exhibitions, product launches, workshops, open days.

Organize and align all the campaigns with the work plan and budget.

Analyse the impact of marketing campaigns and prepare measurement reports.

Provide support on the identified domestic campaigns with the different stakeholders in the industry.

Educate and create awareness of Domestic Tourism, tourism products and related services.

Participation in Expos

Identify the Expos in which the Board can attend with the travel trade.

Plan, execute and implement an expo in assigned market(s).

Develop an expo calendar to be shared with the industry players.

Liaise with the industry stakeholders on the procedures and requirements for attending an expo.

Fam Trips Organisation and Management

Identify, plan and organize successful fam trips both locally, regionally and internationally.

Provide research on the latest trends on handling

fam trips

Manage MDRs and Work closely with diplomatic missions

Manage the MDR’s on a detail activity

Work closely with diplomatic and consular missions to market and promote destination Uganda.

Identify and advise on which MDR’s to consider

Understanding and managing risk within area of responsibility.

Tourism Research, Monitoring and Evaluation

Undertake market research and establish the best way to reach target groups.

Highlight areas of funding for tourism activities.

Research and analyse market trends, competitor offerings, demographics, and other information that affects marketing strategies

Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy

Regular Visits to stakeholders

Conduct regular trainings with the stakeholders on new trends in tourism marketing

Engage stakeholders on best practices in tourism

Provide regular feedback to inquiries made.

Partnerships

Identify and foster relationships with key stakeholders; engage with relevant groups; and develop relationships with national, international and regional tourism-based players

Highlight potential areas for partnership with the board.

Presentations to management on potential partnerships identified.

Develop strategy for identifying the partners
develop and communicate through the organization’s CRM (Customer Relationship

Key Performance Indicators

Marketing Strategy Developed and Implemented.

Develop an absorption strategy for activities undertaken.

Highlight the return on investment on events, expos and activities undertaken.

Reporting on activities undertaken 4 days after the event is done.

Updated Expo participation Guidelines.

Updated CRM system is place.

Market pointers framework for research is assigned tourism source markets.

Annual assessment reports on assigned source markets.

Updated destination training kit for each source market.

Tourism Arrival Statistics on each assigned source market on a quarterly basis.

Timely performance reports (weekly, monthly, quarterly and annual).

Market pointer reports

M&E reports on travel and satisfaction.

Database base of travel and media trade.

Calendar of events (internal and external) published timely.

Strategic documents developed/reviewed and implemented.

Digital Strategy Developed and Implemented.

How to Apply

For more information and job application details, see; Uganda Tourism Board Marketing Officer – Leisure Jobs in Uganda

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