Uganda Tourism Board Marketing Officer – Leisure Jobs in Uganda

Uganda Tourism Board Marketing Officer – Leisure Jobs in Uganda

Main Purpose of the Job:

The officer is responsible for the organization, delivery, follow-up, research and update tourism information and initiate, organize, implement and participate in Travel Trade marketplaces and consumer promotions, media tours and industry familiarization trips.

Minimum Qualifications and Certifications

  • Honour’s Bachelor’s Degree in either Tourism, Marketing, B.Com (Marketing), BBA (Marketing) from a reputable institution.


  • At least three (3) years’ relevant experience in the tourism sector and/or in the promotion, marketing and facilitation of tourism at national, regional and international levels.

    Key Competencies

    Technical Competencies

  • Ability to lead and/or participate in the formulation and development of tourism marketing strategies, plans and programs.

  • Proven ability to develop strategic linkages, partnerships and networks with Government Agencies, private sector actors, and Development Partners.

  • Ability to constantly scan the tourism sector in order to identify opportunities or address
    emerging situations for the benefit of stakeholders.

  • Business intelligence and analytical skills.

  • Excellent communication and report writing skills.

  • Project management and implementation skills.

  • Research/ Knowledge Management.

    Behavioural/Generic Competencies

  • Thoroughness/ Concern of Excellence.

  • Result Orientation.

  • Leadership.

  • Strategic Thinking.

  • Personal Integrity.

  • Excellent interpersonal skills, with the ability to work in a team setting.

    Job Accountabilities and Objectives (Duties and Responsibilities)

    Strategy Development

  • Develop and assist with the delivery of the Strategic Tourism Marketing

  • Experience and Destination Development Plan.

  • Conceptualize, plan and develop new and innovative tourism marketing programs to ensure that ensure UTB objectives are met.

  • Innovativeness to create and conceptualize new processes, ideas and services and to respond to existing challenges in different ways in order to remain competitive and enhance efficiency.

    Tourism Campaigns

  • Organize a calendar of marketing events, such as promotions, exhibitions, product launches, workshops, open days.

  • Organize and align all the campaigns with the work plan and budget.

  • Analyse the impact of marketing campaigns and prepare measurement reports.

  • Provide support on the identified domestic campaigns with the different stakeholders in the industry.

  • Educate and create awareness of Domestic Tourism, tourism products and related services.

    Participation in Expos

  • Identify the Expos in which the Board can attend with the travel trade.

  • Plan, execute and implement an expo in assigned market(s).

  • Develop an expo calendar to be shared with the industry players.

  • Liaise with the industry stakeholders on the procedures and requirements for attending an expo.

    Fam Trips Organisation and Management

  • Identify, plan and organize successful fam trips both locally, regionally and internationally.

  • Provide research on the latest trends on handling
    fam trips

    Manage MDRs and Work closely with diplomatic missions

  • Manage the MDR’s on a detail activity

  • Work closely with diplomatic and consular missions to market and promote destination Uganda.

  • Identify and advise on which MDR’s to consider

  • Understanding and managing risk within area of responsibility.

    Tourism Research, Monitoring and Evaluation

  • Undertake market research and establish the best way to reach target groups.

  • Highlight areas of funding for tourism activities.

  • Research and analyse market trends, competitor offerings, demographics, and other information that affects marketing strategies

  • Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy

    Regular Visits to stakeholders

  • Conduct regular trainings with the stakeholders on new trends in tourism marketing

  • Engage stakeholders on best practices in tourism

  • Provide regular feedback to inquiries made.


  • Identify and foster relationships with key stakeholders; engage with relevant groups; and develop relationships with national, international and regional tourism-based players

  • Highlight potential areas for partnership with the board.

  • Presentations to management on potential partnerships identified.

  • Develop strategy for identifying the partners
    develop and communicate through the organization’s CRM (Customer Relationship

    Key Performance Indicators

  • Marketing Strategy Developed and Implemented.

  • Develop an absorption strategy for activities undertaken.

  • Highlight the return on investment on events, expos and activities undertaken.

  • Reporting on activities undertaken 4 days after the event is done.

  • Updated Expo participation Guidelines.

  • Updated CRM system is place.

  • Market pointers framework for research is assigned tourism source markets.

  • Annual assessment reports on assigned source markets.

  • Updated destination training kit for each source market.

  • Tourism Arrival Statistics on each assigned source market on a quarterly basis.

  • Timely performance reports (weekly, monthly, quarterly and annual).

  • Market pointer reports

  • M&E reports on travel and satisfaction.

  • Database base of travel and media trade.

  • Calendar of events (internal and external) published timely.

  • Strategic documents developed/reviewed and implemented.

  • Digital Strategy Developed and Implemented.

    How to Apply

    For more information and job application details, see; Uganda Tourism Board Marketing Officer – Leisure Jobs in Uganda

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