Uganda Civil Aviation Authority (UCAA) Manager Marketing & Commercial Jobs in Uganda
Uganda Civil Aviation Authority (UCAA) Manager Marketing & Commercial Jobs in Uganda
Principal Accountabilities Specific Activities
1. Input into Strategic Planning and Vision
Understands the focus and direction of UCAA and fully integrates the department. Understands and shares UCAA Vision, Mission & Values with Management Team and ensures understanding by subordinates and external stakeholders.
Develops the work processes in support of the vision and enrolls the business towards UCAA’s vision.
Develops and implements both strategic and operational plans for the Marketing and Commercial Department
Develops the Key Marketing and Commercial strategic milestones and ensures that the business is leveraged to achieve corporate objectives.
Participates in the business planning, budgeting, and review process of the Authority.
Understands the Shareholders financial interests in UCAA and ensures they are supported.
2. Marketing and Commercial Development and Management
Develops and manages commercial concessions and ensures adequate return on investment for the Authority.
Manages Airport rentable space to ensure revenue maximization and optimal use.
Continuously monitors property rental values locally and internationally to ensure that the authority obtains comparable returns.
Continuously explores new business opportunities at Entebbe International Airport and any other viable up-country airports and advises Management on their exploitation.
Markets the Authority effectively to operators and other potential users to achieve service development and traffic growth to meet corporate objectives.
Develops a comprehensive UCAA marketing strategy for air transport business that supports the corporate strategy by maximizing growth in traffic and use of the Authority’s services.
Ensures growth in number of airlines operating through the airports due to effective marketing of the Authority through air services development fora.
This includes tourism/travel fairs, trade exhibition, route development,conferences, and meetings.
Ensures growth in the usage of the airport operational facilities e.g., Departure Passenger Handling Systems (DPHS), aerobridges.
Ensures growth in volume of exports passing through the airport by improving the airport facilities to meet the needs of exporters.
Ensures growth in the number of business clients using UCAA airport facilities, i.e., premises, cold rooms, land etc., through a marketing strategy targeting the exporters.
Ensures improved customer care by being responsible for the needs of customers to make Uganda airports the preferable choice amongst the regional competitors; andconducts customer survey and timely implements the recommendations to ensure efficiency in delivery of services to customers.
Develops relationships with users to create smooth facilitation through UCAA airports.
Organizes sensitization workshops for exporters to market UCAA facilities and understands exporters’ facility needs. Develops action policies for UCAA response to make the facilities more appealing to exporters.
Monitors and analyses user complaints and initiates corrective measures to address them through stakeholders’ engagements
Organizes stakeholders’ workshops to discuss and disseminate Airport service quality survey results and appropriate recommendations.
Participates in and advises management on how the Authority can effectively play its role in the national Tourism Promotional activities.
Conducts indirect marketing by participating in the country’s tourism, promotional activities and thereby increase passenger numbers through Entebbe International Airport.
Monitors the implementation of the Tourism Master Plan and advises management on the improvement of Aviation Infrastructure necessary in support of the growing Tourism Industry.
Ensures well-coordinated ground public transport from/to the airport.
Liaises with exporters of non-traditional products especially fish,
3. Financial Management
Understands the financial requirement of the department and seeks approvals of the financial, material, and human resources required to manage the department efficiently.
Monitors actual costs against expenditure on an ongoing basis and report accordingly.
Ensures budgetary controls so that the planned costs are not exceeded, and the department adheres to value-for-money principles.
Manages the assets assigned to the department through maintenance and repair for revenue maximization.
4. Customer Service
Builds a strong customer relationship management strategy to
ensure customer satisfaction: strong relationships with existing and new customers
Ensures timely feedback to all clients’ issues/complaints by carrying out swift investigations and resolving complex or long outstanding problems that have been referred by Customer Care Officers, Public RelationsOfficers, and various departments.
Improvement of customer experience by Identifying and driving process improvements to ensure excellence in customer experience, timely delivery of services, optimum productivity, and effective management of resources
Develops and submits reports arising out of analyses of customer service that the organization provides and making recommendations for service improvement from time to time.
Branding Develops brand marketing strategies to establish strategic direction and program positioning by developing marketing partnerships and broaden the reach of the Authority’s brand messaging.
Participates in the development and execution of paid social programs on self-service advertising platforms such as social media marketing by contributing to the development and execution of all ground events, promotions, and stunts for the brand.
Plays a managerial role in the production process for all offline marketing materials whilst maintaining operational production budgets to ensure that there is a continuous effective and economical allocation of resources.
Develop, implement, and monitor an annual comprehensive marketing brand plan that will give direction to the growth and sustainability of the UCAA brand, prepare an annual budget, identify advertising opportunities, and monitor the progress.
Carry out concept development, management of advertising and research agencies to ensure maximum efficiency and effect
Ensure that communications mediums and branding are used effectively to create awareness and increased participation
Develops long term and short-term brand strategies by setting brand guidelines, brand vision, and value proposition to ease the planning and execution of all communications and media actions on all channels including online and social media.
Supervise advertising, product design and other forms of marketing as well as analyzing the success of marketing campaigns to maintain consistency in branding.
Monitor product distribution and consumer reactions to devise new innovative growth strategies
6. Human Resource Management
Attracts, retains, develops, mentors, and motivates high caliber staff in the department.
Provides leadership and development to the department.
Person Specification
Essential Requirements
1. A Master’s Degree in Marketing, MBA, orany related field from an approved, recognized, and reputable university or institution.
2. A Bachelor’s degree in Marketing, Business Administration or any related field from a recognized University or institution
3. Membership to the Charted Institute of Marketing or equivalent professional membership is required
4. At least 10 years’ experience in a vibrant Marketing and Commercial department or equivalent with Marketing, Commercial or Customer Care responsibilities of a large enterprise, 5 of which should be at managerial level.
5. Should be between 35 to 50 years.Desirable Requirements
6. Brand Marketing, customer service, property management and contract negotiations Knowledge
7. General knowledge about Transport Industry would be an added advantage.
Special Skills and Attributes
1. Must possess outstanding negotiating skills
2. Must have good interpersonal and communication skills
3. Must be a seasoned People- Manager with demonstrable prior experience and success in overseeing Staff productivity and Performance Management.
4. Must be a target achiever with demonstrated hands on experience
For more information and job application details see;
Uganda Civil Aviation Authority (UCAA) Manager Marketing & Commercial Jobs in Uganda
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