The Coca-Cola Company Area Sales Manager Jobs in Kenya
Key Purpose Statement
As an Area Sales Manager, you will turn our Route‑To‑Market strategy into field execution—driving volume and market share, developing the sales team in your sales district, and ensuring consistent brand presence.
Key Duties & Responsibilities
Sales Execution Excellence – Ensure streamlined trade execution according to Route‑To‑Market (RTM) principles across territories to support increased sales volume and market share.
Revenue Growth – Achieve volume growth, nett sales revenue growth, and increased penetration of key packs across territories.
Sales Team Development – Build a high‑performing, motivated frontline sales team by providing coaching and training.
Customer Relationships – Maintain high levels of customer satisfaction through effective communication and service delivery.
Effective Resource Utilization – Ensure the right tools, resources, and promotional materials are distributed and used effectively across channels.
Distributor Management – Manage distributor volume targets and performance. Conduct routine reviews of Volume vs Target, implement tactical plans for promotions and marketing activities, and ensure partners are well aware of commercial activities within their territories.
Education
Bachelor’s degree in a business‑related field.
Experience
Minimum 5 years’ frontline FMCG sales experience.
Minimum 1 year of team management.
Strong knowledge of FMCG sales, RTM principles, and market execution.
Proven coaching, negotiation, dispute‑resolution, and communication skills.
Resilience and determination.
Digital fluency — ability to use sales platforms and turn
reports into action.
Skills
Coaches and mentors team members, providing opportunities for growth and development.
Strong understanding of FMCG sales practices, RTM principles, and market execution standards.
Resolves disputes equitably, finding common ground in challenging situations.
Engages with a wide range of people and builds effective relationships within and outside the organization.
Builds lasting relationships with customers and meets their expectations.
Skilled in negotiating terms with minimal disruption to relationships, balancing assertiveness and diplomacy.
Demonstrates determination to achieve goals despite setbacks, constantly pushing for results.
Able to clearly communicate in various formats and styles, ensuring key messages are effectively conveyed.
Demonstrated ability to use digital platforms for sales optimization, along with the capability to interpret and act on sales reports.
How to Apply
For more information and job application details, see; The Coca-Cola Company Area Sales Manager Jobs in Kenya
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