Techsavanna Market Planning (Home Geo Marketing) Jobs in Nairobi, Kenya

Techsavanna Market Planning (Home Geo Marketing) Jobs in Nairobi, Kenya

Function:

Marketing

Reports to:

Senior Manager – Product Development

Location:

Techsavanna Company, Nairobi

Role purpose:

The role is responsible for planning and consolidating geo-marketing data, performing analysis, and frame marketing efforts using digital mapping to organize and display data for review and decision-making for Safaricom Home new rollout plan for both FTTH and WTTH

Key accountabilities and decision ownership:

Strategic:

Work with Technology & Regional Sales Home planning teams to identify, plot and prioritize new Homes and areas for FTTH and WTTH rollout
Build geo-marketing ROI analytics models and update on a regular basis to utilize real time data from field

Develop, review and sign off business cases of any new Home roll out or upgrade, to enhance return on investment (ROI)

Develop Estate and Customer profiles and identify target segments for marketing campaigns based on geographic information analysis

Ensure that all stakeholders provide up-to-date efficient input to ensure geo-marketing database is prepared for analysis

Provide quality assurance for market research study and provide improvement recommendations

Provide input for the development of high resolution geographic and digital maps for references

Keeping Accurate Up-to date Estate and Home

Database Documentation and process improvements

Operational

Conduct accurate site surveys and implementation plans that ensures timely implementation

Schedule and supervise field visits to ensure high priority locations are visited to review data input to models and accuracy of information

Develop ROI business case for new rollout according to accurate data.

Conduct periodic meetings with Real estate developers and other stakeholder (county governments) to collate requirements and identify new opportunities for Home roll out

Core competencies, knowledge and experience:

Analytical skills

Attention to details

Communication and interpersonal skills

Trouble shooting and problem solving skills

Excellent documentation and reporting skills

Good knowledge in FTTH, WIFI and TV solutions

Must have technical / professional

Qualifications:

Degree in Marketing, business management or related field

3 year’s working experience in a busy

Telecommunications environment –Involved in Planning, Design and Deployment of Fixed infrastructure

In-depth understanding of Fixed infrastructure deployment life cycle
Knowledge in transport/data communication planning design and optimization tools including GIS Tools such as Map-info, ArcGIS

Key performance indicators:

Acquire quality homes that will deliver over 60% penetration in 6 months

Timely approval of homes, Business case, Designs for Fiber to Home and fixed wireless

Accuracy of Geo information and database
Timely identification and mitigation of all potential Bottlenecks to guarantee estate acquisition.

New enhanced features to be implemented as per the roadmap to continuously improve collection of Geo marketing data

Acquisition of set target of real estate under development for home roll out

How to Apply

If you feel that you are up to the challenge and possess the necessary qualification and experience, please send your resume with your cell phone contact to info@techsavanna.technology indicating your experience and why you are the most suitable candidate for the role, clearly quoting the job title and job reference to the address below by 1st Oct 2018

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