Taam Cab Head of Marketing and Sales Jobs in Ethiopia

Taam Cab Head of Marketing and Sales Jobs in Ethiopia


Job Id: 199508

Category: Sales and Marketing
Location: Addis Ababa, Addis Ababa
Career Level: Senior Level (5+ years experience)
Employment Type: Full time
Salary: Dependent upon experience

Job Description

Overview of Position
Are you a highly organized and efficient professional with a keen eye for detail? Do you thrive in a fast-paced environment with a company that believes in growing their employees? Are you skilled in online marketing, offline marketing & creating events? Taam Cab is looking for a head of marketing and sales to join their Addis Ababa office, and we would love to hear from you if you have the necessary skill set.

Reporting
The head of marketing and sales will report to the managing director of Taam Cab.

Job Overview
The head of marketing and sales will be responsible for growing the customer base and revenue of Taam Cab. This will include both online and offline efforts. Candidates should have a proven track record successfully marketing new products, ideally in the ecommerce sector.

Core Responsibilities and Duties
  • Create Taam Cab’s go-to-market strategy
    Onboard additional staff as necessary to accomplish marketing goals
  • Manage Taam Cab marketing team
  • Plan, coordinate and execute a corporate & consumer communication plan
  • Participate in trade & B2B events
  • Negotiate with advertising agencies for billboard space, press ads, etc.
  • Represent Taam Cab as an official corporate spokesperson
  • Prepare, organize, and ensure quality of written materials from internal and external sources including press releases, Q&As, messaging documents, and PR plans
  • Coordinate with partners to execute plans, events, and activities such as product launch events or special media activities
  • Take responsibility for operational
    success of accounts and ensuring deliverables are met on time and on budget
  • Plan, manage and execute paid search/pay per click (PPC) campaigns, including account setup, strategy development, organization, and management
  • Optimize digital advertising campaigns to improve performance and increase spending efficiency
  • Monitor keyword bids, daily and monthly budget caps, impression share, quality score and other important digital marketing campaign metrics
  • Hire a high quality creative team to create advertisements
  • Monitor and evaluate search results and search performance across the major search channels
  • Create highly effective social media campaigns
  • Explore opportunities and facilitate campaigns through all SEM channels with particular emphasis on innovative initiatives
  • Contribute to continuous improvement by proactively assessing SEM practices and methodology
  • Work collaboratively to translate strategic vision into tactical solutions and results

    Job Requirements

    Qualifications
  • A bachelor’s degree or higher
  • 5+ years managing marketing in a successful business with a proven track record and quantifiable results
  • Mastery of Microsoft Office
  • Strong capabilities with Google advertising products including Adwords, YouTube, UAC and Google Display Network
  • Experience with website analysis using a variety of analytics tools including Google
  • Analytics
  • Mastery of Facebook Ads & other paid and unpaid social media tools
  • Experience in managing large scale, complex SEM/PPC campaigns and strategies
  • Ability to generate clear reports on marketing targets and successes
  • Knowledge of local business regulations in Ethiopia
  • Fluency in English and Amharic required
  • Fluency in other Ethiopian languages such as Oromo or Tigrinya a plus
  • Ethiopian citizenship or immigration status allowing work in Ethiopia
  • Willingness to be based in Addis Ababa

    How to Apply

    Please apply through the ethioJobs website. Only applications in English will be considered.

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