Standard Group Social Media Specialist Jobs in Kenya

Standard Group Social Media Specialist Jobs in Kenya


The Standard Group PLC is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services, as well as outdoor advertising.

The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest.

Our various media platforms include: The Standard newspaper, KTN, KTN News, Radio Maisha, The Nairobian weekly newspaper, Think Outdoor (billboard advertising), Standard Digital, Farmers TV, KTN Burudani, Spice FM and Vybez Radio. As part of strengthening our operations, Marketing department is looking for a smart, creative and ambitious individual to join the team.

The incumbent will be responsible for developing and implementing our Social Media strategy in order to increase our online presence, improve our marketing efforts, grow our brand’s presence and online influence while also increasing brand loyalty and awareness.


Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
    Develop, implement and manage our social media strategy and oversee social media content:
  • Creating and managing monthly promotions.
    Working with brand managers and designers to ensure content is informative and appealing: Brainstorm new and creative growth strategies.
  • Design, build and maintain our social media presence with content which meets our customer standards.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Collaborate with internal
    teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Plan, execute, and measure experiments and conversion tests while instrumenting conversion points and optimize user funnels.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

    Requirements

  • BSc degree in Marketing or relevant field.
  • 5 years of experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and buyer persona research
  • Demonstrate familiarity with creative concepts idealization
  • Demonstrate familiarity with web design and publishing
  • Critical thinker and problem-solving skills
  • Demonstrate excellent interpersonal, communication and analytical skills
  • Ability to work independently within a team and under pressure.

    How to Apply

    Interested and qualified candidates should apply online by 25th August, 2019

    For more information and job application details, see; Standard Group Social Media Specialist Jobs in Kenya

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