Standard Group Marketing Creative Copy Writer Jobs in Kenya

Overall Purpose of the Job

Reporting to a Brand Manager , the Marketing Creative Copy Writer will be responsible for writing and editing copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the Brand Managers and design teams to brainstorm ideas, create
concepts, and develop messaging.

Key Accountabilities

Interpret creative briefs to develop and produce creative concepts through execution on assigned brands

Research and understand the brand’s needs and target audiences, through online searches, reviews of existing research, interviews
with subject matter experts, and in person meetings

Write original copy and edit content for a range of brand marketing and communications materials

Collaborate with a team of brand and product managers and creative staff from concept development to delivery of final product

Present copy concepts and final deliverables to internal team, , and participate in client product team pitches on occasion

Revise copy based on internal and client feedback/direction

Drive brand consistency across all company communications

Develop and implement brand guidelines

Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action

Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand

Maintain up-to-date knowledge

of communication and brandrelated industry trends o Stay updated on appropriate style guidelines and brand voice for consistency in messaging

Person Specifications

Academic and Professional Qualifications

A university degree in journalism, English, communications, or related discipline from a recognized institution

Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro

Experience

Minimum 4-5 years professional copywriting experience with solid portfolio of work

Social media or content marketing experience a plus

Proofreading experience and familiarity with standard style guides a plus

Experience working with content management systems, WordPress, etc.

Skills and Attributes

Exceptional writing and research skill

Ability to work independently and with a team to meet deadlines

Excellent organizational skill and multitasking ability

A keen eye for detail and appreciation of great design

How to Apply

For more information and job application details, see; Standard Group Marketing Creative Copy Writer Jobs in Kenya

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