SBM Bank Digital Marketing Officer Marketing & Communications Division Jobs in Kenya

SBM Bank Digital Marketing Officer Marketing & Communications Division Jobs in Kenya

SBM is a leading financial services group in Mauritius, with a growing presence in the region, namely in Kenya, India and Madagascar.

We serve a client base of more than 875,000 across the corporate, retail and high net worth segments and we provide adapted financial solutions supported by multi-channel capabilities within a universal banking model.

The strategy of the Group revolves around modernisation and diversification of its offering, expansion of its markets, enhancement of capabilities prominently with respect to human capital, and effective risk management.

Our employees – currently more than 2,500 across the Group – are at the heart of our growth strategy.

In our quest to be the employer of choice, we are laying increasing emphasis on developing and nurturing talent.

SBM aims to become a reference in creating talent for a smarter tomorrow.

Open your door to success by joining us in the following challenging position:

Digital Marketing Officer - Marketing and Communications

Job Purpose

Reporting to the Marketing Lead and the Head of Marketing, the Digital Marketing Officer will be responsible for developing and executing the
digital marketing strategy of SBM.

Key Responsibilities

Develop the digital marketing strategy that will guide all actions on all digital marketing channels

Design and execute the following digital marketing functions: search engine marketing, search engine optimization, social media marketing, email marketing, mobile marketing, digital display advertising and digital marketing analytics among others

Develop digital marketing plan in collaboration with other peers in marketing department and monitor the campaign to reach the desired results

Collaborate with different lines of business and agency to develop the content strategy for social media to achieve the desired engagement level

Ensure support customer service management through social media

Measure and prepare analytics report on all metrics such as impression, clicks, lead generation, engagement and conversion amongst others for all digital marketing activities and website

Carry out social media management and prepare social media

reports such as social media listening reports amongst others

Carry out project management for website development, maintenance, search engine optimization of website on search engine results page and ensure improvement in online customer experience

Perform content strategy development for search engine optimization of website and use the content management system to add and update contents on the website

Create and run traditional marketing campaign, events management and other marketing activities as and when required

Perform any other related duties as assigned

Qualifications, Experience & Skills

Bachelor’s degree in Marketing, Digital Marketing, or related field

Minimum of 2 years’ experience in Digital Marketing

Creative thinker and storyteller

Passion for creativity and technologies

Analytical skills to use digital marketing analytics to gauge the success of all digital marketing activities

Fluent in spoken and written English and French

If you believe in taking new challenges with the right mindset, please refer to our website for full details and complete our online application form by Sunday, 16th October 2022.

We thank you for your interest and invite you to grow with us.

Kindly Note

All applications will be dealt with in strict confidence.

Please favour online application.

The Group reserves the right to call only the best candidates for interview or not to fill this position following this advertisement.

SBM is an equal opportunity employer.

One step in the right direction and a giant leap for your career

For more information and job application details, see: SBM Bank Digital Marketing Officer Marketing & Communications Division Jobs in Kenya

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