Savings and Credit Cooperative Society Marketing Manager Kenya Jobs

Savings and Credit Cooperative Society Marketing Manager Kenya Jobs

Job Title:

Marketing Manager

Job Reference M.M./2018

Department:

Marketing

Reporting to:

Head of Marketing

Location

Head Office

Job Description

Reporting to the Head of Marketing the incumbent is responsible for the marketing activities, increase market awareness and implement findings of customer research, market conditions information, and competitor data and implement the marketing plan
with the overall aim of increasing profitability.

Further responsible for implementing
business strategies for Agency Banking, Money Transfer Services (MTS), Mobile Banking
and ATM Cards Businesses through rollout to market and business growth as well as corporate branding.

Duties of a Marketing Manager

Handle all day-to-day all marketing communications activities for the SACCO.

Participate in Brand Management through development & execution of initiatives that
will improve brand visibility and brand equity for the SACCO

Execute the annual marketing plan and ensure that it is delivered within the budget.

Assist the Head of Marketing in preparing the annual Marketing Plan, and ensuring that
the SACCO’S marketing objectives are achieved measured and results reported to all
relevant stakeholders.

Implement Online Marketing and Social Media Management initiatives.

Develop and manage the e-newsletters from the website on a regular basis Incorporate
online activities with offline marketing promotions which includes social media management across multiple social media platforms.

Marketing Campaigns: Implement all approved marketing campaigns and brand strategies
to achieve agreed KPI’s, from developing the creative brief through to analysis and recommendations. Ensure marketing campaigns are delivered in line with overall marketing budget.

Implement Agency Banking, Money Transfer Systems, Mobile Banking and Cards Business
strategies in line with the SACCO Business Strategic Plan.

Take lead in co-ordination of regular business improvement plans and projects for
initiatives under department.

Recruitment and management of Agents in compliance with the set Agent selection
criteria and ensuring customer usage of Tower SACCO Agents outlets and sub-agents for
Money Transfer Services.

Monitoring of alternate channels availability and performance to ensure high levels of
customers’ satisfaction.

Increase utilization of products and services at alternative channels network.

Drive new innovations to support non-traditional services to support credit application
and loan repayments.

Execute operational excellence, cost management and compliance to internal policies
and SASRA guidelines.

Champion customer service and implementation of quality service delivery standards.

Own and take accountability for profitability of Alternative Channels business.

Provide marketing technical support for existing mobile and implementation of related
projects.

Offer guidance to business development officers in

executing the SACCCO’s growth
strategy.

Develop the capacity of the business development team.

Develop subject matter expert knowledge of Mobile, eCommerce and other payment
banking technologies.

Any other duty that may be assigned.

Desired Qualities

Must possess strong interpersonal skills

Must be able to communicate clearly, both written and orally.

Must be able to effectively read and interpret information, present numerical data in a
resourceful manner, and skillfully gather and analyze information

Must be able to prioritize and plan work activities as to use time efficiently

Must be organized, accurate, thorough, and able to monitor work for quality

Must be dependable, able to follow instructions, respond to management direction, and
must be able to improve performance through management feedback.

Be of exemplary integrity and honesty

Must be empathic to Customer needs

Be decisive and possess quick judgment skills

Possess excellent business writing skills

Be proactive and initiative

Possess analytical and critical thinking skills.

Have excellent communication and interpersonal skills

Must be self- motivated

Be a team player

Preferred Qualifications

Education:

Formal Qualifications

Bachelor’s degree in a relevant field.

Certifications in either Marketing/CPA/CPS

A relevant Professional qualification will be an added advantage

5 years of experience working for a financial institution on the same capacity.

Be between 30 – 40 years of age.

Knowledge of banking trends, administrative skills, project management and business
strategy will be an added advantage

Disclaimer

The above information on this description has been designed to indicate the general nature
and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

How to apply

Market yourself by sending a one-page cover letter about yourself and achievement to date
together with your CV& I.D. Card(in PDFformat as one document)clearly indicating “MARKETING
MANAGER” on the subject line to applications@dnajobs.co.keon or before 5th October 2018 at 6.00 p.m.

Only shortlisted candidates shall be contacted.

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