Safaricom Kenya Integrated Connections & Martech Executive Jobs
Role Purpose
The Integrated Connections & Martech Executive is responsible for supporting the execution of integrated brand connections, omnichannel media, and marketing technology activities across Safaricom's consumer business campaigns, customer segments, channels, and customer journeys.
The role works closely with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance, and agency partners to coordinate campaign execution, media delivery, audience targeting, MarTech adoption, reporting, and governance activities.
The position requires strong execution discipline, stakeholder coordination, analytical capability, attention to detail, and practical experience in integrated media, digital marketing, campaign performance management, and marketing technology tools.
Key Responsibilities
Integrated Omnichannel Media Planning & Execution Support
Support the translation of omnichannel media strategies into execution plans across traditional, digital, programmatic, owned, and partner channels.
Prepare campaign trackers, briefs, channel inputs, and execution checklists to support timely campaign delivery.
Coordinate campaigns across TV, radio, outdoor advertising, digital, programmatic, and owned media channels.
Compile audience, channel, and performance information to support media planning and optimization decisions.
Marketing Effectiveness, Performance Tracking & Reporting
Support campaign performance monitoring, attribution activities, post-campaign reviews, and reporting processes.
Monitor performance metrics including:
Reach
Engagement
Conversion
Return on Marketing Investment (ROMI)
Customer Acquisition Cost (CAC)
Brand performance indicators
Maintain campaign dashboards, reports, and documentation to support performance optimization.
Escalate performance issues, insights, and anomalies for further action.
Personalization Execution & Audience Targeting
Collaborate with CVM, Data, and Technology teams to support audience segmentation and campaign targeting.
Assist in campaign setup, quality assurance, and delivery of personalized customer experiences.
Support precision targeting initiatives while ensuring compliance with customer consent, privacy, and governance requirements.
Full-Funnel Campaign Delivery Support
Coordinate campaign execution activities across brand, product, segment, CVM, and digital teams.
Track campaign performance across awareness, consideration, and conversion stages.
Support test-and-learn initiatives through campaign analysis and recommendations.
Consolidate campaign learnings and propose future improvements.
Agency, Partner & Ecosystem Coordination
Coordinate day-to-day interactions with agencies and partners to ensure timely delivery of agreed outputs.
Maintain action logs, meeting notes, status trackers, and delivery documentation.
Escalate risks, delays, and performance concerns to management.
MarTech Adoption, CDP Enablement & Campaign Operations
Support Marketing Technology roadmap execution and Customer Data
Platform (CDP) adoption initiatives.
Assist in translating customer lifecycle and audience requirements into campaign workflows and platform briefs.
Support campaign quality assurance, data quality controls, user adoption monitoring, and consent management processes.
Ensure compliance with customer privacy and governance standards.
Stakeholder Coordination & Governance Support
Coordinate campaign activities across Brand, CVM, Product, Technology, Finance, Customer Experience, Data, and agency teams.
Prepare meeting notes, execution updates, action logs, and governance documentation.
Maintain campaign approval records and governance trackers.
Qualifications
Bachelor's Degree in Business, Marketing, Communications, Data Analytics, Computer Science, or a related field.
3–5 years of relevant experience in:
Brand Marketing
Media Planning
Digital Marketing
Performance Marketing
Marketing Technology (MarTech)
Customer Engagement
Campaign Operations
Knowledge and Skills
Practical experience in media planning and digital campaign execution.
Experience in campaign performance reporting and audience segmentation.
Knowledge of marketing technology platforms and campaign management tools.
Understanding of campaign performance metrics including ROMI, CAC, reach, engagement, and conversion.
Experience with Customer Data Platforms (CDPs), marketing automation systems, analytics tools, or related technologies is desirable.
Strong stakeholder coordination and project tracking skills.
Ability to maintain accurate documentation and manage multiple priorities simultaneously.
Attention to detail and strong analytical capabilities.
Preferred Experience
Experience within telecommunications, fintech, digital ecosystems, or large consumer-facing organizations.
Exposure to omnichannel campaign delivery and customer journey management.
Familiarity with customer data management, personalization, and MarTech ecosystems.
Key Competencies
Integrated Marketing Communications
Omnichannel Campaign Management
Digital Marketing
Marketing Technology (MarTech)
Campaign Analytics & Reporting
Audience Segmentation
Customer Data Platform (CDP) Operations
Stakeholder Management
Project Coordination
Performance Optimization
Business Communication
Attention to Detail
How to apply
For more information and job application details, see; Safaricom Kenya Integrated Connections & Martech Executive Jobs
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