Safaricom Kenya General Manager, Mountain Region Jobs
Role Purpose
Responsible for driving overall commercial performance, market growth, subscriber acquisition, and regional business success across the Mountain Region.
Develop and execute regional business strategies aligned with organizational objectives to deliver revenue growth, market share expansion, customer acquisition, and retention targets.
Build and strengthen strategic partnerships while optimizing distribution infrastructure and route-to-customer models to increase market coverage and customer accessibility.
Provide strategic leadership across sales, marketing, financial services, fixed business, technology, and people functions to drive operational excellence and sustainable growth.
Ensure strong governance, compliance, risk management, and control practices throughout regional operations.
Key Responsibilities
Regional Business Development, Strategy & Execution
Develop and implement regional business strategies aligned with organizational objectives.
Translate national business targets into actionable regional execution plans.
Drive 4G+ penetration and adoption across the region.
Continuously evaluate market dynamics and adjust business strategies accordingly.
Leverage market intelligence to develop customer-centric propositions and improve customer satisfaction.
Align regional priorities with commercial growth objectives.
Monitor strategic performance and implement corrective actions where necessary.
Collaborate with business units to drive customer care and commercial growth.
Business Planning & Performance Management
Lead development and execution of regional business plans.
Establish and cascade performance targets across teams.
Monitor revenue, subscriber growth, and market share performance.
Drive accountability for delivery of key performance indicators (KPIs).
Conduct regular business reviews and performance assessments.
Implement corrective measures to address performance gaps.
Ensure disciplined execution of commercial strategies and action plans.
Partnership & Stakeholder Management
Build and maintain strong relationships with distributors, dealers, partners, and strategic stakeholders.
Develop and implement Joint Business Plans (JBPs) with partners.
Align partner objectives with regional and organizational goals.
Identify and onboard new strategic partners.
Monitor partner performance and drive accountability.
Resolve escalations and strengthen collaboration across partner networks.
Leverage partnerships to unlock growth opportunities.
Distribution, Network Expansion & Optimization
Expand and strengthen regional distribution infrastructure.
Enhance distribution models to support micro-segmentation strategies.
Identify underserved markets and improve service coverage.
Optimize distributor and partner performance.
Ensure product and service availability across all channels.
Improve operational efficiency within distribution networks.
Monitor inventory levels and minimize stock-outs.
Drive scalability and effectiveness of distribution models.
Route-to-Customer (RTC) Management
Embed Digital-First and intelligent last-mile service delivery approaches.
Drive adoption of digital sales tools and platforms across retail, trade, franchise, and agent networks.
Ensure risk, governance, compliance, and control considerations are embedded within customer journeys.
Promote personalized customer journeys, smart-selling approaches, and data-driven decision-making.
Strengthen retail operations as experiential centers for customer engagement.
Optimize channel mix, coverage, productivity, and customer access points.
Monitor RTC effectiveness and implement continuous improvements.
Sales Growth & Subscriber Performance
Deliver converged and fintech solutions that increase customer value.
Achieve merchant growth, fixed business growth, and revenue objectives.
Deliver regional sales and revenue targets.
Drive subscriber acquisition and gross additions.
Implement initiatives to reduce customer churn.
Achieve net subscriber growth targets.
Monitor and improve sales funnel performance and conversion rates.
Identify opportunities for upselling and cross-selling.
Maintain a sustainable
pipeline of customer acquisition opportunities.
Market Share Growth & Competitive Positioning
Strengthen Safaricom's market presence within the region.
Develop strategies to respond effectively to competitive activities.
Monitor market trends and competitor performance.
Identify opportunities for differentiation and market expansion.
Drive initiatives that increase market penetration and market share.
Ensure sustained competitive advantage and regional growth.
Frontline Marketing Execution
Implement localized marketing campaigns informed by market intelligence.
Support customer acquisition through targeted promotional activities.
Ensure strong brand visibility throughout the region.
Align marketing initiatives with commercial objectives.
Monitor campaign effectiveness and return on investment (ROI).
Adapt campaigns based on customer feedback and market responses.
Support product launches, activations, and customer engagement initiatives.
Cross-Functional Leadership & Alignment
Lead collaboration across sales, marketing, operations, HR, financial services, and technology teams.
Ensure alignment of cross-functional priorities and objectives.
Facilitate execution of integrated business initiatives.
Resolve cross-functional challenges and operational bottlenecks.
Drive effective stakeholder communication and collaboration.
Leadership & Talent Development
Coach, mentor, and develop leaders and teams across the region.
Promote a strong safety culture through awareness and accountability.
Embed agile ways of working to enhance operational effectiveness.
Drive diversity, inclusion, and succession planning initiatives.
Build critical capabilities through targeted recruitment and learning programs.
Foster a performance-driven culture supported by clear objectives and accountability.
Champion change management, innovation, and adoption of emerging technologies.
Promote ethical leadership, transparency, governance, and responsible decision-making.
Ensure compliance with organizational policies and regulatory requirements.
Qualifications
Bachelor's Degree in Business Administration, Marketing, Commerce, or a related field.
MBA or equivalent Master's Degree is an added advantage.
Minimum of 8–12 years' experience in sales, distribution, commercial management, or related fields.
Proven experience leading regional or multi-territory operations.
Strong track record of delivering sales growth and market share expansion.
Experience managing distributor, dealer, and partner networks.
Demonstrated success in developing and executing commercial strategies.
Strong understanding of route-to-market and distribution management models.
Experience driving customer acquisition, retention, and subscriber growth.
Experience executing trade marketing and customer acquisition initiatives.
Strong financial management, budgeting, and performance monitoring skills.
Proven leadership experience managing high-performing teams.
Key Skills & Competencies
Strategic Business Leadership
Commercial & Sales Management
Route-to-Market Strategy
Distribution & Channel Management
Partnership Development
Market Share Growth
Revenue Growth Management
Customer Acquisition & Retention
Financial & Business Planning
Stakeholder Management
Change Management
Leadership & Talent Development
Risk, Governance & Compliance Management
Data-Driven Decision Making
Negotiation & Relationship Management
How to apply
For more information and job application details, see; Safaricom Kenya General Manager, Mountain Region Jobs
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