Safaricom Frontline Marketing Intelligence Lead - Jobs in Kenya

Safaricom Frontline Marketing Intelligence Lead - Jobs in Kenya

  • We are pleased to announce the following vacancy of Frontline Marketing Intelligence Lead within the Channels & Distribution Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

    Brief Description
  • Reporting to the Head Frontline Marketing, the role holder will be responsible for delivery of all market intelligence and building compelling analysis to support the business and the decision-making process across Sales and Operations to drive growth based on market data findings and insights.

  • The role holder defines and implements all market reporting/ dashboards / consolidations requirements to monitor execution in the market and use all available data and market knowledge to generate market insights to identify avenues for optimization, new opportunities, and drive growth.

  • The role holder provides actionable insights in the areas of Market Analysis & Research and Consumer/Shopper Behavioral Research.

  • Develop and implement the market intelligence and insights strategy
  • Build appropriate business intelligence on past trends to build future forecasting tools to support marketing programmes
  • Define & implement all market reporting/dashboards/consolidation requirements to monitor Safaricom performance in the market
  • Communicate strategy and analytic results in an actionable and non-technical manner to leaders
  • Use all available data and market knowledge to generate market insights, identify opportunities and drive growth
  • Interpret data, write reports and provide actionable recommendations
  • Lead Quarterly Insights Meetings to ensure bottom-up and top-down intelligence sharing
  • Lead cross-collaboration on market research, advanced analytics initiatives, stay informed on market insight advances
  • Evaluate market trends with concrete recommendations for optimization of business portfolio and strategy
  • Conduct routine business analysis including key drivers and opportunities for improvement
  • Lead ad hoc business analysis on key issues such as innovation performance, event/seasonal performance, business
    segment performance, etc.
  • Mine data sources for cross market learning and provide implications for current and new business opportunities
  • Partner with relevant COEs to identify and operationalize opportunities for growth
  • Collaborate with Research Tribe to understand the company’s position vs. competitors, recommend opportunities for improvements
  • Analyze potential market and product gaps across the company’s new and existing products along with value added products
  • Determine new opportunities and trends by conducting ad hoc analysis to obtain market insights

  • Bachelor’s degree in quantitative discipline: statistics, quantitative psychology, math, economics/econometrics, or other quantitative decision sciences
  • 6+ years of progressive business experience in market research, business analytics, data-driven decision making
  • 4+ years of experience working in a fast-moving consumer goods company and/or data – analytic supplier with track record of working in multiple marketing data science focused projects
  • Experience leveraging analytics methods including techniques such as sentiment analysis, segmentation to enable effective decision making.
  • Excellent communicator with ability to distill complex issues into clear, concise communications
  • Excellent problem-solving skills and experience analyzing large amounts of data.
  • Function as a key business partner to understand business needs and operationalize into analytical projects
  • Working knowledge in visualization platforms and customization (Power BI, Tableau etc.)

    How to apply
    For more information and job application details, see; Safaricom Frontline Marketing Intelligence Lead Jobs in Kenya

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