Royal Media Group Marketing Executive - Brand Coordination Jobs in Kenya

Royal Media Group Marketing Executive - Brand Coordination Jobs in Kenya

  • Royal Media Services Limited is seeking to recruit a highly qualified person for the Marketing Executive- Brand Coordination position. The job- holder will be responsible for the overall role of brand building and development for the products and platforms within the organization.

  • Reporting to the Marketing Director, he/she will execute the entire Royal Media Services brand plans and will also be responsible for the creation of demand for the Royal Media corporate as a whole, while maintaining the independence of the various product brands on Radio and Television and Digital.

    The role will include the following:

  • Execute plans that shall grow and maintain the Brand Equity for the various platforms within the group.

  • Design overall long-term and short-term Brand Strategy and Brand Plans for approval and execution.

  • Be the critical link between the brand trade activities and internal organization planning processes and communication.

  • Cross-functional internal coordination on matters of brand management

  • Key custodian of all brand communication.

  • Manages and executes internal cross-promotional activities across Radio, Television, and Digital.

  • Establishes and executes strategic partnerships with other organizations in the Public and Private sector for the purpose of building on the RMS Brands’ Equity.

  • Economic management of agreed brand budgets for the year.

  • In coordination with the Station Heads, Develop and Implement Trade Marketing Activities for Radio as well as television.

  • Implements systems and processes to monitor brand performance.

    Skills and
    Personal Attributes

  • Very good planner.

  • Ability to make quick decisions.

  • Commercially minded and an Intelligent risk taker.

  • High levels of integrity.

  • Influential without authority.

  • Broad business thinker.

  • Strong interpersonal skills.

  • Must have excellent communication & writing skills.

  • Must have strong analytical skills.

  • Understand Media Laws & Media Ethics.

  • Must be self-driven, assertive, punctual & organized.

  • Must be a team player, dynamic & able to work under demanding circumstances.

  • Demonstrated professional approach and appearance including enthusiasm, drive, commitment, honesty, trust, and loyalty.

  • Keep abreast of evolving trends through continuing professional education in the area of digital platforms.

    Academic and Professional Experience

    ● University Graduate in Communication, Media, Public Relations or a related field from a recognized University.

    ● Demonstrated knowledge and capacity in matters brand.

    ● Two years’ experience working in the areas of journalism, marketing, sales, or public relations, in a media house.

    How to Apply

  • For more information and job application details, see; Royal Media Group Marketing Executive - Brand Coordination Jobs in Kenya

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