Resource Associates Director - Marketing & Sales Jobs in Kenya
Resource Associates Director - Marketing & Sales Jobs in KenyaJob Title:Director, Marketing & Sales
Sales & Marketing
Sales & Marketing Team - Sales Managers, Marketing Manager,
Client Services Manager
Functional Liaisons Excom, HOG, GMs/Lodge Managers
Our client, a leading hospitality group operating numerous hotels and resorts in Kenya, and a staff complement of over 1400 employees wishes to recruit a competent, dynamic, creative
and experienced individual in the hospitality industry to competitively fill the above position.
Our client is seeking to identify a strategic leader who will play a pivotal role at the group’s sales and marketing function.
He/She is expected to be an exceptional, customer oriented and practical leader with excellent knowledge of the hospitality industry in Kenya, have a demonstrable level of success and possess excellent interpersonal skills.
This position holds the ultimate responsibility for the company’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business as well as directing all sales activities within the company and ensuring the company’s sales grow year on year.Maximize a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities;
Maintain awareness of the factors that influence the hotel industry and gain a deep
understanding of the needs and attitudes of a hotel’s customers;
Oversee the marketing and promotional activities to meet customer needs, working closely
with other hotel staff to ensure customers are satisfied with the facilities and their time there;
Responsible for creating and implementing a comprehensive marketing and communications
program that will enhance the company’s image and position within the market place and
the general public;
Achieve and exceed the group room sales revenue targets as agreed with the MD;
Establish a clear strategy for international sales;
Exceed fair market share targets;
Lead the Sales team to establish a sales strategy, plan and targets for the achievement of the same;
Monitor and review achievements and take necessary action in accordance with market
Ensure interface with marketing and operations; providing customer feedback for product development;
Develop new markets and balance the segment mix to minimize the risks related to
Position each hotel in the upper middle segment of the market;
Ensure effective promotions and sales led Public relations;
Have the best central reservations office and client services function in the industry;
Build guest loyalty through rewards and recognition programs;
Develop the sales systems and team with appropriate technology and skills;
Basic EducationBachelors or Master’s degree in Sales and Marketing;
Master's Degree in Marketing, Business Management, Sales/Commercial Management,
Strategy or a related field is an added advantage;
Relevant Marketing Certification(s);
Minimum 8 years work experience in sales & marketing in the hospitality industry with at least 3 years in a senior management position role.
Preferably working in an international hotel brand rather than a stand-alone independent hotel.
Demonstrated experience in strategy development, people management, sales
management, revenue management, distribution channel management, brand development, product development, digital & social media marketing, loyalty management;
Demonstrated practical knowledgeable on Client Reservation System (CRS) & Guest
Management Solutions (GMS) solutions;
Strong understanding of food & beverage marketing;
Strong & demonstrated strategic thinking skills that would support the growth and profitability of the company;
Demonstrates familiarity with budget software and financial management;
Demonstrates strong persuasive and negotiation skills;
Behavioral / General Competencies
Communicates clearly and effectively;
Strong organizational skills;
Strong analytical skills;
Out-going & dynamic team player;
Possesses strong leadership skills;
A creative and out-of-the-box thinker;
Exhibits excellent interpersonal and customer service skills;
Is willing and able to travel to establish and maintain client networks;
Works well with a variety of different individuals;
How to Apply
Interested and qualified candidates should apply online by 1st April 2019
For more information and job application details, see; Resource Associates Director - Marketing & Sales Jobs in Kenya
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