Reliance Health Head of Demand Generation Jobs in Nigeria
Reliance Health Head of Demand Generation Jobs in Nigeria
DescriptionThe Head of Demand generation at Reliance Health is responsible for the growth of the company’s sales pipeline, by building and optimizing its demand generation machine.
The ideal candidate will bring extensive experience managing demand generation or customer acquisition teams in a SaaS-based company.
Our future head of Demand Generation is a sharp, high-energy, hands-on and results-oriented leader, who can inspire and guide a team of marketers to deliver campaigns that meet aggressive ROI targets.
Responsibilities
To achieve success this position requires an applicant who is a lead generation "machine" who knows how to plan and execute both fast, and to an extremely high quality.
Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.
Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments
Define and execute marketing automation processes based on best practices
Lead a team of experts to deliver highly effective lead generation activities
Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities
Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks
Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.
Requirements
At least 5 years of demand generation experience preferably within a SaaS company.
At least 2 years managing a demand generation/customer acquisition team
Managed successful SEM and digital marketing campaigns.
Defined and executed successful account-based marketing campaigns
Expert in end-to-end digital campaign development, execution, and measurement
Strong experience with Zoho and/or Salesforce CRM
Proficient with google analytics.
Excel power user.
Fluent English is a MUST.
Excellent analytical and quantitative skills to interpret data and translate it into actionable changes
Excellent communication skills, both written and verbal, with close
attention to quality and detail.
Sales oriented: Always ROI driven. You live by the company’s MQLs, SQsL, and Closed-wons metrics.
Strong organizational skills to effectively manage multiple people, and projects with tight deadlines
Data-driven & Tech Geek: You enjoy experimenting with new tech platforms and finding new effective ways to generate leads. You will not shy away from writing a query using SQL, you will chart data flows if needed and write a script to generate a report based on CRM data.
Creative: Work with content writers and graphic designers to increase engagement metrics with marketing collaterals
Insatiable desire to grow yourself, your team, and the company
Soul Player: you are passionate about what you do. You will go above and beyond any given task. You can’t help it. It’s who you are
Benefits
Work alongside & learn from best-in-class talent
Join a market leader within the Insurance space
Attractive Salary & benefits
Unlimited leave days
Fantastic work culture
Great work-life balance
How to Apply
For more information and job application details, see; Reliance Health Head of Demand Generation Jobs in Nigeria
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