Reeds Africa Consult Key Account Manager Jobs in Kenya
Job Overview
The Key Account Manager will be responsible for driving revenue growth through the acquisition, development and retention of strategic customer accounts.
The role focuses on building strong customer relationships, understanding procurement needs, negotiating profitable commercial agreements and connecting buyers with reliable suppliers through a digital fresh produce marketplace.
The position aims to strengthen customer satisfaction, increase repeat business and deliver sustainable sales growth.
Key Responsibilities
Key Account Management and Business Development
Identify, acquire and onboard strategic buyers including supermarkets, hotels, restaurants, wholesalers, retailers, food processors and institutional buyers.
Develop and maintain strong relationships with existing and prospective clients.
Understand customer procurement requirements, buying patterns, volumes and quality expectations.
Develop account plans to increase sales volumes, revenue and customer retention.
Identify cross-selling and upselling opportunities across the fresh produce portfolio.
Negotiate pricing, supply agreements and commercial terms within approved company guidelines.
Maintain a strong sales pipeline and pursue new business opportunities.
Revenue Generation and Sales Performance
Achieve assigned sales, revenue and gross margin targets.
Develop strategies to increase purchase frequency and average order value.
Monitor account performance and identify opportunities for growth.
Prepare sales forecasts, growth plans and performance reports.
Follow up quotations, orders, payments and customer commitments.
Monitor customer profitability and ensure sustainable commercial relationships.
Customer Experience and Retention
Serve as the primary contact for assigned key accounts.
Resolve customer complaints and service issues promptly.
Coordinate with sourcing, logistics, operations and packhouse teams to ensure timely delivery of quality produce.
Monitor customer satisfaction and address service gaps proactively.
Conduct regular customer visits and business review meetings.
Promote long-term customer partnerships through excellent service delivery.
Market Intelligence and Business Strategy
Monitor market trends, produce prices, customer demand and competitor activities.
Identify new market opportunities and growth segments.
Collect customer feedback to improve products and services.
Provide insights on pricing, demand patterns and emerging customer requirements.
Recommend strategies to improve competitiveness and market positioning.
Digital Marketplace and Account Administration
Support customers in adopting and using the digital marketplace platform effectively.
Ensure customer profiles and procurement requirements are accurately maintained.
Maintain accurate records of customer engagements, sales activities and account developments.
Utilize CRM and digital reporting tools to monitor account performance.
Ensure compliance with company credit policies, pricing guidelines and onboarding procedures.
Qualifications and Requirements
Applicants should possess:
A Bachelor's Degree in Business Administration, Sales and Marketing, Commerce, Agribusiness or a related field.
Professional certification in Sales, Marketing or Customer Relationship Management will be an added advantage.
At least three (3) to five (5) years of experience in key account management, business development or B2B sales.
Experience in FMCG, agribusiness, fresh produce distribution, retail, food service or supply chain environments is highly desirable.
Demonstrated success in managing strategic accounts and achieving revenue targets.
Required Competencies
Key account management and relationship-building skills.
Business development and sales expertise.
Negotiation and commercial management skills.
Customer retention and service management capabilities.
CRM and digital marketplace proficiency.
Market analysis and strategic thinking.
Strong communication and stakeholder engagement skills.
Results-oriented and target-driven mindset.
How to apply
For more information and job application details, see; Reeds Africa Consult Key Account Manager Jobs in Kenya
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