Reeds Africa Consult Brand Manager Jobs in Kenya


Reeds Africa Consult Brand Manager Jobs in Kenya;Our client, a leading FMCG company, seeks an experienced and commercially driven Brand Manager to develop and execute brand strategies that drive market growth, increase brand equity, and maximize product performance. The successful candidate will lead brand planning, consumer marketing initiatives, product innovation, and collaborate closely with Sales, Trade Marketing, Supply Chain, and external partners to achieve business objectives.

Key Responsibilities

  • Develop and implement annual brand plans aligned with commercial objectives.

  • Drive brand growth through innovative campaigns and consumer engagement.

  • Analyse consumer insights, market trends, and competitor activities.

  • Lead new product development, launches, and portfolio management.

  • Collaborate with Sales and Trade Marketing on promotional strategies.

  • Monitor product performance, market share, and profitability.

  • Manage brand budgets and allocate marketing investments effectively.

  • Coordinate advertising, digital marketing, PR, and media campaigns.

  • Ensure brand consistency across all consumer touchpoints.

  • Prepare reports on campaign performance, sales trends, and ROI.

  • Build strong relationships with distributors, retailers, and stakeholders.

  • Stay informed on industry trends and emerging market opportunities.

    Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field.

  • Professional marketing qualification an added advantage.

  • Minimum 5 years’ experience in
    Brand Management within FMCG.

  • Proven success managing consumer brands and delivering growth.

  • Strong knowledge of consumer marketing, category management, and product lifecycle.

  • Experience managing ATL, BTL, and digital campaigns.

  • Strong analytical skills with ability to interpret market research and sales data.

  • Experience managing budgets and working with agencies.

  • Excellent stakeholder management, communication, and presentation skills.

  • Proficiency in Microsoft Office (Excel, PowerPoint).

    Key Competencies

  • Strategic thinking and commercial acumen.

  • Consumer‑centric mindset.

  • Strong project management and organizational skills.

  • Leadership and team collaboration.

  • Creativity and innovation.

  • Results‑oriented with strong analytical capabilities.

  • Excellent negotiation and influencing skills.

    How to apply

    For more information and job application details, see; Reeds Africa Consult Brand Manager Jobs in Kenya

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