R4Kenya Email Marketing Manager Jobs in Kenya

R4Kenya Email Marketing Manager Jobs in Kenya

Company Description

As a major retailer within the UK outdoor furniture market, Rattan Direct are looking for an experienced Email Marketing Manager.

Job Description

Responsibilities

Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign-up forms and gated content throughout the larger website

Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.

Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices

Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes

Work with leadership to determine goals; report on sales revenue generated from email marketing efforts

Maintain email database

Upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features

Ensure emails follow industry standards and privacy policies

Qualifications

Qualification in marketing or related discipline

3+ years of digital marketing, marketing analytics,

or email marketing experience, preferably in a related industry

Strong communication skills – written and oral

Impeccable grammar, writing skills, and deep understanding of direct vs. indirect email copy

Ability to track, measure, and report on results of email marketing campaigns to determine ROI

Sufficient experience in marketing automation and content management systems

Excellent analytical skills and ability to provide actionable insights from data

Solid understanding of the sales lifecycle

Skilled in problem solving and project management

Self-starter with a history of pushing for deadline-driven results

How to Apply

For more information and job application details, see; R4Kenya Email Marketing Manager Jobs in Kenya

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