Producers Direct Sales Representative Jobs in Kenya

Producers Direct Sales Representative Jobs in Kenya

What we are looking for

  • We have recently set up our start up for profit commercial venture and are looking for a Sales Representative to launch our Agricultural based products (Honey, Tea, Fresh Fruits and Vegetables) into the Kenyan market.

  • The ideal candidate should be willing to work in a start up operation, have sales and marketing experience in an FMCG environment and be comfortable working collaboratively as part of a small, dynamic, international team.

  • We are looking for somebody who is adaptable and entrepreneurial, with a can-do approach and committed to going above and beyond the role’s on-paper remit to ensure success.

    Details of Role

  • Reporting to: Sales and Marketing Manager
    Contract: 1 Year fixed term contract with potential for renewal. The probation period is 3 months.

  • Anticipated Start Date: w/c 25th January 2021


  • Achieve sales, promotions and brand visibility targets for our commercial products.

  • Understanding and representing the Producers Direct Brand and Farmer-led model appropriately.

    Key Responsibilities:

  • Achieve monthly and annual sales targets for all products.

  • Ensure profitable growth in sales, revenue through planning and execution.

  • Sales forecasting and development of sales pipeline monthly and quarterly.

  • Increase distribution by opening new outlets and ensure growth of all channels.

  • Managing sales orders to maximize sales revenue and meet or exceed targets.

  • Ensure all customers are operating within the company’s credit limit policy.

  • Implement a customer route plan to provide ongoing support for product distribution.

  • Customer service management by ensuring effective management of all queries.

  • Build and forge close relationships with all customers.

  • Conduct promotions, brand visibility and merchandising activities.

  • Analyze market trends and discover new opportunities for growth.

  • Address potential problems and suggest prompt solutions.


  • Relevant Bachelor’s degree in business
    administration, agribusiness or marketing.

  • Must have over 5 years of sales experience in FMCG products.

  • Motivated by Producers Direct’s mission to work with smallholders internationally to develop farmer-led solutions to the challenges they face.

  • Must be highly driven to achieve team objectives.

  • Sound knowledge of sales, customer service, promotions and brand visibility.

  • High level of integrity.

  • Strong communication and relationship building skills.

  • Must have a valid driving license with at least 2 years driving experience.


  • Initial 1 year fixed term contract with 3 months probation period.

  • Salary: Variable Pay of ksh70, 000 fixed per month plus monthly performance based bonus.

  • Benefits package on completion of a successful 3-month probationary period, with medical cover benefits, existing Sacco to encourage savings and financial support, and pension scheme.

  • Annual leave allowance of 25 days per year

    How to Apply

  • If you meet the requirements, kindly send your cover letter and CV to with the subject line as “Sales Representative”.

  • Within your cover letter, please answer the following question: How would you convince people to buy Producers Direct products in an already competitive marketplace?

  • Application deadline: Sunday 3rd January 2021 5:00pm EAT

  • Please note: Only shortlisted applicants will be contacted.

  • Shortlisted candidates should expect to be invited for first round interviews scheduled on Monday 11th January 2021.

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