One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya
Job Summary
Drive market expansion, retail distribution growth and commercial sales performance for retail products, animal feed and BioChar products.
Lead business development initiatives that secure new customers, expand distribution channels and generate sustainable revenue growth across retail, wholesale and business-to-business (B2B) markets.
Develop and execute go-to-market strategies that connect agricultural value chains with profitable commercial opportunities while increasing farmer impact and organizational growth.
Key Responsibilities
Business Development & Market Expansion
Identify, evaluate and pursue new market opportunities for retail products, animal feed products and agricultural by-products.
Expand product presence within major supermarkets, wholesale distributors and strategic retail outlets.
Conduct market assessments to identify demand opportunities for excess agricultural produce and processing by-products.
Develop alternative sales channels and B2B distribution models for BioChar, Animal Feed and value-chain by-products.
Support market penetration and expansion into new customer segments and territories.
Monitor industry trends, market developments and competitor activities to identify growth opportunities.
Sales Management
Develop, negotiate and maintain strategic commercial partnerships with retailers, distributors and institutional buyers.
Manage relationships with key B2B customers and commercial stakeholders.
Take ownership of customer acquisition, engagement, satisfaction and retention activities.
Drive sales pipeline development and conversion of opportunities into revenue-generating contracts.
Achieve or exceed sales, growth and profitability targets.
Provide accurate sales forecasts and pipeline updates to leadership teams.
Manage commercial agreements, trade terms and credit risk considerations.
Account Management
Maintain and grow strategic customer accounts through proactive relationship management.
Understand client needs and develop tailored commercial solutions.
Ensure high levels of customer satisfaction and service delivery.
Monitor account performance and identify opportunities for upselling and expansion.
Resolve customer issues and maintain long-term business relationships.
Go-to-Market Strategy Development
Design and execute go-to-market strategies for retail products, Animal Feed and BioChar offerings.
Support successful product launches from concept development through commercial rollout.
Develop market entry plans, distribution strategies and promotional approaches.
Align commercial execution with operational capacity and business objectives.
Support scaling of new products and commercial initiatives.
Performance Monitoring & Commercial Analysis
Monitor sales performance against targets and key performance indicators.
Analyze sales data,
market performance and customer trends.
Develop recommendations to improve revenue growth, distribution reach and profitability.
Implement corrective actions where performance falls below expectations.
Provide regular performance reports and commercial insights to management.
Stakeholder Collaboration
Collaborate with operations, supply chain, production and commercial teams to ensure successful execution of sales strategies.
Bridge market opportunities with operational capabilities and supply availability.
Support internal alignment on commercial priorities, inventory planning and customer commitments.
Build strong relationships with strategic partners across the agricultural value chain.
Qualifications
Bachelor’s Degree in Business Administration, Marketing, Agribusiness, Commerce, Sales Management or a related field.
Additional qualifications in sales, business development or commercial management will be an added advantage.
Experience
Minimum two (2) years of experience in FMCG, retail distribution or related commercial environments.
Experience securing product listings within major supermarket chains is strongly preferred.
Demonstrated experience managing significant recurring revenue portfolios and sales targets.
Experience negotiating commercial agreements, pricing structures and trade terms.
Proven experience building and developing new customer accounts.
Experience launching new products in food, agriculture, retail or animal nutrition sectors is highly desirable.
Experience managing B2B sales channels and distributor relationships.
Understanding of import/export regulations and commercial risk management is an advantage.
Technical Skills
Business Development and Market Expansion.
Retail Distribution Management.
B2B Sales and Account Management.
Key Account Management.
Commercial Negotiation and Contract Management.
Go-to-Market Strategy Development.
Sales Forecasting and Revenue Planning.
Market Intelligence and Competitive Analysis.
Product Launch and Commercialization.
How to apply
For more information and job application details, see; One Acre Fund Tupande Local Sales, Retail & Market Development Lead Jobs in Kenya
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