Oasis Healthcare Group Limited Marketing Lead Jobs in Kenya
Oasis Healthcare Group Limited Marketing Lead Jobs in Kenya; Own the design and execution of Group campaigns, brand standards, digital marketing strategy, and key relationship programs that drive patient volume and brand equity across the network.
Key Responsibilities
Develop and manage the Group campaign calendar, brand guidelines, and creative standards across all facilities.
Apply Group brand guidelines consistently across all facility marketing materials and activities.
Provide technical direction and performance oversight to facility marketing officers.
Direct the Digital Media Marketing Officer and team on content, creative, and digital channel strategy.
Oversee the Insurance Relations Officer’s engagement plan with SHA and private insurers to support enrolment and payer visibility.
Lead onboarding of new insurance/scheme clients at the facility level.
Direct the Physician/Doctor’s Relations Officer’s referral and physician engagement program.
Identify and follow up on local business leads, including corporate clients and small groups.
Relay market intelligence to the OHGL Senior Manager, Marketing & Communications.
Attend and contribute to weekly and monthly Group‑wide marketing performance review meetings.
Prepare and submit regular facility marketing activity and performance reports.
Track facility‑level contribution to insurance/payer partnership growth and physician referral volume.
Track campaign performance and report ROI, reach, and conversion metrics monthly.
Job Requirements
Bachelor’s Degree in Marketing, Communications, or Business.
Over 4 years’ marketing management experience, including brand and digital campaign leadership.
Strong strategic marketing and market development skills.
Experience managing multi‑site marketing teams is an advantage.
Demonstrated brand management and campaign planning skills.
Ability to coordinate and lead teams, collaborate across functions, and deliver initiatives effectively.
Strong communication, presentation, networking, and negotiation skills.
Creativity, innovation, and customer‑focused approach.
How to apply
Interested and qualified candidates should forward their CV to: hr@oasishealthcaregroup.com using the position as subject of email.
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