NFT Head of Advertising and Digital Marketing Jobs in Uganda

NFT Head of Advertising and Digital Marketing Jobs in Uganda

The Head of Advertising and Digital Marketing is responsible for enhancing brand awareness and enabling brand preference.

The role holder is also responsible for developing and implementing integrated internal and external digital marketing strategy to support the delivery of key strategic objectives

Primary Responsibilities

  • Contribute to the development and execution of the corporate brand strategy.
  • Contribute to the development and implementation of branding policies and guidelines for the brand in line with the business strategy and goals
  • Put in place brand management processes and measure the effectiveness of branding initiatives and campaigns.
  • Ensure that selected tools for advertising are successfully reaching the target customer group.
  • Ensure the implementation, maintenance and enhancement of the MAF Retail’s corporate identity internally within the organization for brand architecture, communications, events, applications and externally
  • Manage social media marketing campaigns and monitor day-to-day activities
  • Oversee the development of strategies to drive online traffic to the company website, and track conversion rates and making improvements to the company’s website
  • Oversee research for various audience segments and requirements for content personalization
  • Identify threats and opportunities in user-generated content surrounding the company.
  • Report notable threats to appropriate management.
  • Ensure the implementation of the performance management process
  • Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
  • Identify training needs and coordinate with the HC department to ensure facilitation of training requirements
  • Oversee the development and implementation of on the job-training
  • Ensure constant availability of the required competent staff to support the organization in meeting all its responsibilities, plans, and objectives
  • Provide inputs while developing MAF Retail’s corporate policies and relevant procedures, and monitor the implementation
  • Plan and prepare advertising and promotional material to increase
    sales of products or services, working with customers, company officials, sales departments and advertising agencies
  • Develop and maintain relationships with vendors and external agencies in order to drive innovative advertising campaigns
  • Inspect and manage layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications
  • Work with marketing partners to understand sales goals and customer insights
  • Oversee the development of presentation of any digital campaigns to respective management
  • Oversee the management of projects during the development phase of applications, with an absolute focus on end users’ needs and requirements
  • Monitor allocated budget to ensure compliance and take corrective measures when necessary
  • Provide inputs on the development of annual budget
  • Review financial reports for accuracy and consistency
  • Develop necessary measures towards continuous reduction of the operational cost

    Education /Qualifications and Skill
  • Bachelor’s Degree in Marketing, Business Administration, Commerce or relevant
    MBA in the same field advantage
  • Strong analytical and technical skills
  • Project management
  • Strong communicator and presentation skills
  • Excellent organizational and time management skills
  • 3+ years in a similar position
  • 1+ years in retail business is preferred

    How to Apply
  • Interested and qualified candidates should apply online by 16th August 2019
  • For more information and job application details, see; NFT Head of Advertising and Digital Marketing Jobs in Uganda

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