Nexus Staffing Solutions Digital Marketing & Product Marketing Officer - Electrical Engineering Jobs in Kenya
Job Summary
Nexus Staffing Solutions Limited is recruiting on behalf of a reputable company in the electrical engineering and power solutions sector for a Digital Marketing & Product Marketing Officer.
The successful candidate will strengthen the company’s market presence, promote technical products and solutions, manage digital marketing activities, and support business development through lead generation and marketing campaigns.
The role requires a creative, commercially minded, and digitally skilled professional capable of translating technical product information into compelling customer-focused marketing content.
Candidates with experience in B2B marketing, engineering, manufacturing, industrial products, or technical product marketing will have a distinct advantage.
Key Responsibilities
Digital Marketing & Brand Promotion
Develop and execute digital marketing strategies and product-promotion activities.
Manage the company’s social media platforms, particularly LinkedIn, Facebook, and Instagram.
Develop and implement marketing campaigns that increase brand visibility, product awareness, and customer engagement.
Maintain and update website content and digital marketing platforms.
Ensure consistency of the company’s brand identity across all communication channels.
Content Creation & Product Marketing
Create engaging marketing content including graphics, brochures, presentations, promotional videos, and social media posts.
Promote electrical engineering products and solutions including:
Transformers;
Switchgear;
Ring Main Units (RMUs);
Low Voltage (LV) Boards;
Solar Solutions; and
Related electrical equipment.
Convert technical product information into clear, attractive, and customer-friendly marketing messages.
Work closely with Sales and Technical teams to develop product marketing content and promotional materials.
Lead Generation & Market Development
Support lead-generation activities through digital campaigns and targeted promotional initiatives.
Identify customer segments, market opportunities, and emerging business prospects.
Monitor customer engagement, enquiries, and marketing-generated leads.
Research competitor activities and market trends within the engineering and power-solutions industry.
Events & Reporting
Support planning and coordination of exhibitions, trade fairs, product launches, and corporate events.
Monitor campaign performance and prepare marketing-performance reports.
Track engagement metrics and evaluate marketing effectiveness.
Requirements for Appointment
Bachelor’s Degree or Diploma in:
Marketing;
Digital
Marketing;
Communications;
Business Administration; or
A related field.
Minimum two (2) to three (3) years of practical experience in:
Digital Marketing;
Product Marketing; or
Marketing Communications.
Experience managing business social media accounts, especially LinkedIn, Facebook, and Instagram.
Practical graphic-design and content-creation skills using:
Canva;
Adobe Creative Suite; or similar tools.
Ability to create:
Marketing graphics;
Product brochures;
Business presentations; and
Short-form marketing videos.
Strong understanding of:
Digital marketing;
Social media campaigns;
Online brand positioning; and
Lead generation strategies.
Experience marketing technical, industrial, engineering, manufacturing, or B2B products is highly desirable.
Ability to understand technical products and communicate their value effectively to customers.
Familiarity with:
Meta Business Suite;
Google Analytics; and
Other digital marketing platforms.
Strong written and verbal communication skills.
Good research, analytical, and organizational abilities.
Commercial awareness and understanding of how marketing contributes to sales growth and business development.
Ability to work independently, take initiative, and deliver results within deadlines.
Female candidates are encouraged to apply.
Key Competencies
Digital marketing and social media management.
Graphic design and visual-content development.
Product marketing and brand communication.
Content writing and copywriting.
Marketing campaign planning and execution.
Lead generation and customer engagement.
Creativity and attention to detail.
Research and analytical thinking.
Strong communication and interpersonal skills.
Initiative, accountability, and results orientation.
How to apply
For more information and job application details, see; Nexus Staffing Solutions Digital Marketing & Product Marketing Officer - Electrical Engineering Jobs in Kenya
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