NCBA Group Growth Lead – Merchant Jobs in Kenya




NCBA Group Growth Lead – Merchant Jobs in Kenya; The Growth Manager will be responsible for activation, retention, and monetization of Loop’s consumer business. They will own the customer lifecycle, leveraging data and insights to design and execute growth experiments, while leading a team of Retention Managers to scale customer activation and retention campaigns.

The main objective is to increase monthly recurring revenue, optimize customer lifetime value, reduce net dollar churn, and drive net expansion revenue.

Key Accountabilities (Duties & Responsibilities)

Financial – 30%

  • Build the Loop consumer business to generate revenue and positive gross margins.

  • Develop strategies to increase customer lifetime value through retention and feature adoption.

  • Increase monthly recurring revenue from consumers.

  • Manage cost of goods sold and customer acquisition costs.

  • Reduce net dollar churn through activation strategies.

  • Drive expansion revenue via cross‑selling product use cases and features.

  • Develop monetization strategies to optimize unit economics.

  • Prepare weekly and monthly revenue accounting reports.

    Customer – 30%

  • Partner with Product and Engineering teams to optimize activation funnels.

  • Responsible for consumer and merchant NPS targets.

  • Collaborate with UI/UX teams to optimize setup, aha, and habit moments.

  • Develop customer value management strategies to maximize retention.

    Internal Business Processes – 20%

  • Partner with Data Science to develop churn prediction capabilities.

  • Collaborate with Risk Management to ensure profitable credit lifecycles.

  • Work with Customer Experience to deliver excellent service management.

  • Evaluate and mitigate risks related to partners and geographic territories.

  • Ensure adherence to policies, procedures, and statutory guidelines.

  • Uphold operational excellence to meet audit and enterprise risk frameworks.

  • Partner with Delivery Management to ensure reliable project execution.

    Learning & Growth – 20%

  • Develop competencies required for the Growth Manager role.

  • Create an entrepreneurial culture within the Growth team.

  • Provide professional development and coaching to Retention Managers.

  • Coach team members on best practices in growth management.

    Job Specifications

    Academic

  • University Degree.

  • Customer Growth Management Nano Degree Certification.

  • Digital Marketing Nano Degree Certification.

    Work Experience

  • Minimum of 3 years’ experience in a Technology or Fintech organization.

  • Prior experience as a Retention Analyst.

    How to Apply

    For more information and job application details, see; NCBA Group Growth Lead – Merchant Jobs in Kenya

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