NCBA Group Growth & Commercialization Manager Jobs in Kenya

NCBA Group Growth & Commercialization Manager Jobs in Kenya



Job Purpose Statement

The Growth & Commercialization Manager lives at the intersection of product monetization, marketing and development. The role holder is responsible for the execution of growth
strategies that achieve consistent revenue growth and customer loyalty.

They collaborate with the relevant internal stakeholders to understand customer behavior
and thus achieve growth and Commercialization focused cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements.

The role holder is responsible for revenue growth. They must implement a framework for prioritizing growth and commercialization specific initiatives.

Key Accountabilities (Duties and Responsibilities)

Financial

  • Achieve of set revenue targets through the execution of growth and commercialization initiatives and activities.

  • Responsible for the execution of the business models, products and Go-To-Market (GTM)/Distribution strategies for the segment Growth and Commercialization

  • Monitor and review business performance and apply intervention strategies to ensure achievement of business growth.

    Customer

  • Develop and implement a robust growth and commercialization framework that entails cross-selling models, revenue management plans, customer
    information management tools, loyalty and rewards
    programs as well as Customer Value Proposition (CVP) enhancements.

  • Build and maintain customer loyalty through an engaging and attractive loyalty and monetization strategies

  • Analyze and segment target markets to determine the appropriate growth and commercialization initiatives to execute to attain business plans.

  • Execution of high-level, strategic business development opportunities based on key growth initiatives

  • Execution of a robust growth and commercialization framework that entails cross-selling models, revenue management plans, customer information management tools, loyalty and rewards programs as well as Customer Value Proposition (CVP) enhancements.

  • Turnaround time standards or benchmarks for the
    enterprise unit.

  • Service Level Agreement (SLA) / Turn-Around Time (TAT)

  • Achieve Customer Satisfaction Index (CSI) benchmarks

    Internal business processes

  • Develop and manage robust competitor tracking systems to remain abreast of the market and the players.

  • In line with this, identifying and analyzing new offerings from other banks and Fintechs in the market place proactively.

    Growth and Commercialization

  • Be an advocate for a continually improving way of working within the unit to drive efficient and impactful engagement and accurate delivery of service.

  • Proactively participate in organization projects.

  • Audit, Compliance and Risk Management.

  • Audit issues closed upon identification, or within the agreed time frames, whichever is shorter.

  • Implement, review and achieve the Customer
    satisfaction indexes.

  • Implement engines/structure/procedures to support execution of customer growth through their lifetime customer journey.

    Learning and growth

  • Maintain a high team performance and engagement.

  • Nil disruption to business / loss of business due to lack of appropriate numbers of qualified, available staff within the team.

  • Up-to-date and actioned competency assessments and development plans for the team

    Ideal Job Specifications

    Academic and Professional Certifications:

  • University degree Upper Second or Equivalent

  • Relevant professional qualification in Marketing would be an advantage.

    Experience:

  • 4 years’ work experience in a financial services environment handling Marketing, PR or Business Development responsibilities. Prior experience in the development of growth and commercialization programs would be preferred.

    How to Apply

    For more information and job application details, see; NCBA Group Growth & Commercialization Manager Jobs in Kenya

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