NCBA Group Assistant Brand Manager Jobs in Kenya

NCBA Group Assistant Brand Manager Jobs in Kenya

Job Purpose Statement

The role holder is expected to deliver the overall Marketing Communication & Citizenship (MCC) objective by enhancing brand visibility and upholding/promoting a positive organizational brand image & reputation. They will achieve this by supporting the development and execution of all the brand plans and marketing initiatives within the MCC department.

The role holder will also be responsible for overall brand building, development of brand engagement plans, oversight of the planning and roll out of the brand to drive brand growth.
To build a strong, reputable and trusted “brand” that positions NCBA Group in KE, UG, TZ and
RW as a leading digital first, innovative brand amongst our target markets through a combination of inspirational (and emotional) brand messaging and communication strategies that reinforce the brand values across internal and external stakeholders.

Key Accountabilities (Duties and Responsibilities)


  • Responsibility for Budget planning, control and expense tracking of all projects to ensure they are delivered within budget, and within policy, to meet the objectives across their Business Units.

  • Updating and Maintaining of budget and invoice trackers

  • Ensure that ROI is measured, delivered and learnings captured to ensure continuous improvement.

    Internal business processes

  • Be the brand custodian and expert, by championing the brand vales and brand standards.

  • Oversight and management of the development and execution of the brand value proposition through the marketing mix to both internal and external stakeholders

  • Roll out and sustain programs to ensure bank-wide understanding, acceptance and adherence of the Brand

  • Managing the development and execution of the annual marketing and brand programs for the overall brand, to ensure growth in awareness, market share and overall brand equity

  • Provide strategic brand leadership and drive planning to seamlessly execute all brand initiatives (brand development, brand transition, brand awareness, brand growth)

  • Work closely with agency partners to develop Through the line initiatives to support the objectives for brand development and growth, to achieve Top of mind awareness alongside other brand objectives

  • Working with analytics to identify key consumer insights to strengthen the development and execution of brand campaigns while ensuring delivery against the overall bank strategy
    Business planning & management

  • Working closely with the Brand Manager to build develop Annual Brand Plans as well closely manage execution of all tactical initiatives, in a seamless manner

  • Should have the ability to demonstrate value addition by acting as the marketing expert and Business Advisor through results led engagements that deliver results against the expected BU’s KPIs.

  • Manage all brand assets and ensure brand standards are maintained at all times
    Competitor Benchmarking

  • Developing and managing a robust monthly competitor tracking system and keep the business informed, so as to remain abreast of the market trends.

  • Ability to analyse data to mine relevant industry insights that will inform business planning

  • In line with this, identifying and analysing new offerings from other local and regional banks,
    as well as mapping out new opportunities for the business proactively.

  • Convening regular progress review meetings with advertising, media, PR, experiential and digital agencies, to ensure tracking of all ongoing projects, and manage work progress on an ongoing basis

  • Continuous monitoring of 3rd party performance and sharing quarterly reviews with MCC leadership to inform annual reviews and SLA management
    Procurement & Finance Adherence

  • Ensure adherence to NCBA Bank Procurement processes with zero breach. This includes PAR Management, invoicing and billing processes

  • Adherence to approved BU budgets with full alignment with respective business units

    Risk & Compliance Audit Items

  • Zero audit findings and 100% adherence across all Risk Compliance Self-Assessment (RCSA) audit items


  • Excellent planner and executor of all marketing initiatives.

  • Technical skill to effectively perform brand management activities/tasks, in a manner that consistently achieves a high-performance result, quality standards and/or benchmarks.

  • Demonstrate excellence in team work – ability to work cross functionally incorporating all key stakeholders input and managing their expectations professionally

  • Be the brand expert. Initiate and sustain programs to ensure bank-wide understanding, acceptance and adherence of the Brand Values and Brand Standards

  • Must be a great communicator, with great analytical skills.

    Ideal Job Specifications


  • University degree, preferably in Marketing, Advertising or Business Management.

  • Relevant professional qualification in Marketing would be an advantage.


  • Proficiency in use of MS Office – PowerPoint, Excel, Word, MS Project etc.

  • Proven ability to develop brand plans and senior level engagement to effectively communicate marketing objectives and recommendations

  • Possesses strategic thinking potential, creativity, persuasiveness, results orientation,
    assertiveness and tenacity to sell ideas

  • Proven marketing and branding background and good knowledge of consumer insights.

  • Experience in dealing with 3rd party agencies – leading the client-agency relationship, production companies etc.

  • Up-to-date with latest trends and marketing best practices

  • Excellent oral and written communication skills

  • Ability to manage conflict well

  • Possesses high level of personal drive, initiative & follow-through, performance driven and results oriented.

  • Strong analytical skills, data-driven thinking and problem solving.

  • Excellent communication and interpersonal skills

  • Excellent listening and decision-making skills

    Desired Work Experience:

  • 2-4 years’ relevant experience - managing a brand or product portfolio and supported by a sound track record.

    Ideal Job Specifications

  • Creative Agency experience a plus

  • An excellent planner and organizer with working proficiency in Project Management skills

  • Driven, and results oriented with a passion for brands

    How to Apply

    For more information and job application details, see; NCBA Group Assistant Brand Manager Jobs in Kenya

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