Nathan Digital Marketing Research Specialist (Sales) Jobs in Kenya

Nathan Digital Marketing Research Specialist (Sales) Jobs in Kenya

Job Summary:

  • The Market Research Specialist will play a pivotal role in conducting in-depth research and analysis to uncover market insights, consumer preferences, and competitive intelligence. This individual will utilize a variety of research methodologies and tools to gather and interpret data, providing valuable insights that inform strategic business decisions and marketing initiatives.


    Research Design:

  • Design and execute comprehensive market research studies to address key business questions and objectives, including defining research objectives, selecting appropriate methodologies, and developing research instruments.

    Data Collection:

  • Conduct primary and secondary research using a variety of methods, such as surveys, interviews, focus groups, online research, and data mining, to gather relevant information and insights.

    Data Analysis:

  • Analyze research data using statistical techniques, data visualization tools, and qualitative analysis methods to identify trends, patterns, and actionable insights.

    Market Analysis:

  • Evaluate market trends, dynamics, and competitive landscape to assess market opportunities, threats, and positioning strategies.

    Consumer Insights:

  • Deep dive into consumer behavior, attitudes, and preferences through demographic analysis, psychographic segmentation, and trend analysis.

    Competitive Intelligence:

  • Monitor competitors' activities, product offerings, pricing strategies, and market positioning to identify strengths,
    weaknesses, and areas of differentiation.

    Report Generation:

  • Prepare clear, concise, and insightful reports and presentations summarizing research findings, insights.


  • 3+ years of experience in market research, consumer insights, or related roles.

  • Proficiency in research methodologies, including quantitative and qualitative research techniques, survey design, sampling methods, and data analysis.

  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

  • Excellent communication skills, both written and verbal, with the ability to present findings in a clear and compelling manner.

  • Detail-oriented with strong organizational and project management skills, capable of managing multiple projects simultaneously and meeting deadlines.

  • Curiosity, creativity, and critical thinking skills to uncover insights and propose innovative solutions.

  • Ability to work independently as well as collaboratively in a cross-functional team environment.

    How to Apply

    For more information and job application details, see; Nathan Digital Marketing Research Specialist (Sales) Jobs in Kenya

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