Nairobi International Financial Centre Deputy Director - Marketing and Communications Jobs in Kenya; The Deputy Director of marketing and communication is responsible for providing strategic leadership in planning, implementing, and overseeing the organizations marketing and communication initiatives.
b) Job Descriptions
The following are the duties and responsibilities: -
(i) Implement marketing and communications strategy and keeping staff strategic in
their marketing and communications outputs;
(ii) Work with colleagues to devise marketing and communications plans for
interventions and projects;
(iii) Review marketing and communications plans in light of changes to organizational
goals;
(iv) Identify new and innovative tools and channels for marketing and communication
(v) Identify marketing and communications opportunities and threats and advising
staff;
(vi) Monitor and evaluate marketing and communication activity impact, including
news media monitoring;
(vii) Develop a deep understanding of target audiences;Lead media relations: draft
informative and interesting press releases, editing and draKing articles and blogs,
answering journalists’ inquiries and ringing round/cold calling journalists;
(viii) Clear and distribute press releases, maintain a database of journalists and
merchandising media coverage;
(ix) Plan and manage the design, content, and production of all marketing materials;
(x) Lead maintenance of social media channels e.g. X, Facebook, LinkedIn and
Google+;
(xi) Prepare detailed media activity reports;
(xii) Organize events: plan, build audiences, arrange venues and other logistics;
(xiii) Manage events: take photos, live streaming, shoot video, edit it, post it to
YouTube and digitally disseminate it;
(xiv) Create communication and marketing strategies for NIFC and the NIFCA, launches,
events, and promotions;
(xv) Lead the marketing and public relations actvities;
(xvi) DraK website copy, uploading website content;
(xvii) Oversee the compilation of a regular and systematic emails, clearance and
distribution;
(xviii) Support management in effective internal communications;
(xix) Commission and manage staff, consultants and suppliers;
(xx) Respond to communication-related issues in a timely manner;
(xxi) General administrative good practice as
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