MyHealth Africa Head Of Growth Marketing Jobs in Kenya

MyHealth Africa Head Of Growth Marketing Jobs in Kenya

  • MyHealth Africa is a fast-growing Healthtech company transforming how patients access healthcare services in Africa and internationally. We recently won Best Healthtech company in Africa for 2022 by the Global Startup Awards.

  • We are looking for a Head of Growth Marketing who is passionate about growth marketing and growth hacking.

    The role

  • The Head of Growth Marketing’s sole focus is on hitting growth targets, which can be achieved by a radical emphasis on creating a seamless patient experience and communicating our value proposition.

  • The key areas include customer/patient acquisition, activation, retention, and offering/ upselling other complementary healthcare services.

  • This position is suitable for someone with experience in ideating, creating, planning and implementing high growth marketing activities.

  • The Head of Growth will manage a small team initially, so they will need to be actively involved in setting up and implementing growth marketing activities. They will then focus on building a high performing Growth Marketing team across Africa.

  • This is a unique role to join a fast-growing and high impact company as we start our rapid expansion across Africa.

    Key responsibilities

  • Own MyHealth’s growth marketing strategy and inform our customer-facing experience across acquisition and retention.

  • Create, manage and uncover creative, non-traditional and new methods of acquiring users.

  • Analyse data to monitor revenue performance and uncover areas for improvement in businesscritical KPIs related to growth (volume, CAC, retention, LTV).

  • Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, etc.

  • Conceive and execute a wide range of content campaigns to drive education, engagement, and organic traffic.

  • Develop and drive a referral marketing strategy and work with cross-functional teams to execute programs that increase growth while improving KPIs.

  • Build and execute brand and competitive positioning strategy.

  • Partner with cross-functional teams (product, operations, design) to develop advertising
    assets, landing pages, emails, and reporting to manage programs and optimise conversion rates.

  • Collaborate with the CEO, COO and CTO to forecast and plan company revenue growth.

  • Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels.

  • Be able to work unsupervised to meet individual KPIs of deliverables within the timelines given.


  • Minimum 3-5 years of experience driving growth through digital acquisition channels.

  • Experience working across the entire DTC marketing funnel (customer acquisition, conversion and engagement) and the marketing mix (including online and offline channels).

  • Demonstrable experience in implementing data-led marketing strategies & using web analytics tools.

  • Proven track record of increasing user acquisition, engagement and retention and meeting/ exceeding revenue goals.

  • Self-starter with the ability to execute under deadlines.

  • Experience in managing growth teams & executing an agile marketing strategy.

  • Both a solid strategic thinker with the ability to translate quantitative and qualitative data/insights into solid marketing strategies and a highly organised 'implementer' with a datadriven mentality and a bias towards action.

  • Experience with channel testing methodology, lifecycle marketing programs and multiple attribution models.

  • Experience in one of the following sectors: healthcare, marketplaces, or e-commerce would be a strong added advantage.

  • Experience in scaling acquisition strategies geographically is an added advantage.

  • Experience in growth-stage company highly preferred.

    How to Apply

  • For more information and job application details, see; MyHealth Africa Head Of Growth Marketing Jobs in Kenya

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