MTN Analyst - Campaign Management.Marketing Jobs in Nigeria

MTN Analyst - Campaign Management.Marketing Jobs in Nigeria

Mission

Assist in the development, implementation and measurement of various Below The Line (BTL) campaign programmes that focus on customer retention and customer life-cycle management.
Also leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.

Description

Develop and execute BTL with the aim of generating incremental revenue and reducing churn on the network

Manage the implementation, tracking and measurement of marketing campaigns

Write, edit and proofread campaign scripts to ensure the best and effective marketing communication is achieved to drive campaign uptake and improved campaign success rate

Regularly monitor and measure ROI of campaigns and take key decisions regarding continuity or modification of campaigns

Collect and use data to inform new campaigns and the evaluation of existing ones

Analyse outbound and inbound campaign results and propose recommendations to the business based on campaign performance and evaluation

Execute overall customer base strategy to include but not limited to acquisition quality, welcome engagement campaign, upgrade and cross sell strategy, base migrations and retention strategy

Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment and evaluation

Contribute and participate in campaign idea generation meetings and cross functional Customer Lifecycle Management meeting as required

Analysis of the customer base to identify segments that have revenue upliftment opportunity or who are at risk that require campaign intervention

Take ownership of the Go-to-market process, ensuring all processes and customer journeys are designed and followed

Design monthly campaign calendar and campaign plan for execution ensuring timelines are met and targeting is in line

with strategy

Perform any other duties as may be assigned by the Manager, Campaign Management

Education:

First degree in any related discipline
Fluent in English

Experience:

3 - 7 years’ experience including:

Experience in Database/Direct Marketing or Product Management in telecommunications industry

Expertise in experimental test design

Experience in developing test design, significance testing, establishing error ranges, and key success metrics

Experience with major campaign management platform(s) within telecoms industry

Demonstrable data-mining, analytical skills and segmentation techniques

Experience working in a medium sized organization

Good understanding of customer data analysis, propensity modelling and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.

How to Apply

For more information and job application details, see; MTN Analyst - Campaign Management.Marketing Jobs in Nigeria

Find Latest Jobs in Nigeria Today - Recruitment in Nigeria Job - Nigerian Jobs - in Nigeria - Job Vacancies in Nigeria

Search our career portal & find the latest Nigerian job positions, career opportunities & jobs in Nigeria.

Jobs in Nigeria - banking jobs in Nigeria, IT jobs in Nigeria, accounting jobs in Nigeria, NGO jobs in Nigeria, business administration in Nigeria, ICT jobs in Nigeria, UN jobs in Nigeria, procurement jobs in Nigeria, education jobs in Nigeria, hospital jobs in Nigeria, human resources jobs in Nigeria, engineering jobs in Nigeria, teaching jobs in Nigeria, and other careers in Nigeria.

Oil and Gas job vacancies in Nigeria, MTN jobs in Nigeria, job vacancies in Nigeria for fresh graduates.

Federal government jobs in Nigeria, job vacancies in Nigeria Federal Civil Service.

Find your dream job from 1000s of vacancies in Nigeria posted and updated daily - click here!