MSVL Group Category Lead – Marketing (Hygiene/Beverages/Food+Snacks) Thika Jobs in Kenya

Qualifications, Skills & Experience

Bachelor’s degree in Marketing, Business Administration, or related field.

CIM, MBA, or other professional marketing qualifications are an added advantage.

5–8 years of FMCG marketing experience, including at least 3 years in Brand or Category Management.

Experience in Hygiene, Beverages, or Food & Snacks sectors highly preferred.

Strong understanding of traditional and modern trade channels and trade marketing.

Proven experience developing marketing strategies, managing budgets, agencies, and cross‑functional projects.

Strong analytical, communication, stakeholder management, and commercial decision‑making skills.

Knowledge of pricing strategy, portfolio management, BI tools, digital marketing platforms, and SAP S/4HANA is an added advantage.

Key Responsibilities

Develop and execute category marketing strategies aligned with business growth objectives.

Lead brand positioning and deliver ATL, BTL, digital, and trade marketing campaigns.

Drive in‑store activations and collaborate with Sales and RTM teams to improve product visibility and market performance.

Support new product launches and portfolio development through cross‑functional collaboration.

Monitor category performance, market share, pricing, promotions, and marketing ROI.

Prepare business reviews and leverage consumer insights to drive continuous improvement.
How to Apply
To apply, email your updated CV to jobs@msvlgroup.com with the subject line "Category Lead - Marketing (FMCG)". Only shortlisted candidates will be contacted for further evaluation.

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