Mogo Finance Brand Manager ( Brand Experience & Execution) Jobs in Kenya
Job Summary
Lead the development, implementation and governance of MOGO’s brand experience standards across branches, dealerships, agents and partner locations to ensure a consistent, distinctive and customer-focused brand presence.
Drive brand execution, point-of-sale visibility, partner branding programmes and brand asset management while supporting business growth and customer engagement across physical and retail touchpoints.
Key Responsibilities
Define and maintain physical brand standards for headquarters, car branches, boda branches, dealerships and other customer touchpoints.
Develop tiered brand execution standards covering minimum, standard and premium implementation levels for different location types.
Create and maintain brand playbooks covering visual identity, signage, point-of-sale materials (POSM), messaging, customer experience standards and maintenance requirements.
Establish and manage the MOGO Brand Hub as the central repository for brand standards, templates, assets and production specifications.
Manage the Employee Brand Toolkit, including email signatures, presentation templates, social media assets, virtual backgrounds and corporate document templates.
Establish production standards, supplier guidelines, maintenance procedures and asset lifecycle management frameworks.
Ensure consistent and effective MOGO branding across smartphone dealerships, boda dealerships, retail agents and strategic partners.
Develop dealer and agent playbooks, onboarding kits, sales tools and brand activation materials.
Create training materials that support partners in effectively promoting and selling MOGO products and services.
Establish co-branding standards and approval processes for shared branding environments and strategic partner locations.
Monitor compliance with brand guidelines and recommend improvements to brand visibility and customer experience.
Coordinate cross-functional brand initiatives and campaigns across multiple channels and partner networks.
Support development and execution of marketing campaigns across digital and offline platforms.
Analyze brand performance metrics and customer engagement data to optimize brand initiatives.
Qualifications
Bachelor’s Degree in Marketing, Business, Finance, Economics, Design, Communications or a related field.
Additional qualifications in Branding, Marketing, Communications or Design will be an advantage.
Experience
Minimum four (4) years of experience in Product Management, Product Marketing, Brand
Management, Product Ownership or Commercial Management roles.
Experience within financial services, fintech, lending or other consumer-facing industries is preferred.
Proven track record of growing a product, channel, customer portfolio or profit and loss (P&L) performance.
Experience managing integrated marketing plans and campaigns across digital and offline channels.
Experience building dealer, agent, franchise or partner programmes.
Experience coordinating digital development projects, Agile delivery initiatives or product ownership activities is an added advantage.
Experience in financial services, telecommunications, FMCG, automotive or motorcycle sectors within Kenya or East Africa is desirable.
Lending, credit or loan product experience is a strong advantage.
Technical Skills
Brand Management and Brand Experience Design.
Retail Branding and Point-of-Sale Execution.
Partner and Dealer Network Development.
Marketing Campaign Planning and Execution.
Product Marketing and Commercial Strategy.
Customer Experience Management.
Brand Governance and Compliance.
Content Development and Communication Planning.
Sales Enablement and Training Materials Development.
Data Analytics and Performance Measurement.
Project Management and Stakeholder Coordination.
Agile Product Development and Product Ownership Principles.
Key Competencies
Strategic Brand Leadership.
Creative Thinking and Innovation.
Commercial and Business Acumen.
Customer-Centric Mindset.
Stakeholder and Relationship Management.
Communication and Presentation Skills.
Planning and Organizational Skills.
Analytical and Data-Driven Decision Making.
Negotiation and Influencing Skills.
Problem-Solving and Execution Excellence.
Adaptability and Results Orientation.
How to Apply
For more information and job application details, see; Mogo Finance Brand Manager ( Brand Experience & Execution) Jobs in Kenya
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