M-KOPA Solar Senior CRM Manager - Conversion & Lifecycle Jobs in Kenya
What You'll Do
Phase 1: Repeat Phones – Take ownership of reactivation and upgrade campaigns in CleverTap, working closely with the Growth Lead to understand performance drivers and identify new growth opportunities.
Phase 2: Cross into Digital Lending – Work directly with the Digital Lending Lead to understand and support cash loan growth initiatives before taking ownership.
Phase 3: Own Digital Lending – Take primary responsibility for Digital Lending performance for a defined period, with support available for strategic guidance.
Phase 4: Move into Lifecycle – Join the Lifecycle pod full-time, bringing hands-on conversion experience to help shape future lifecycle strategies.
Build and execute multi-channel campaigns across SMS, WhatsApp, push notifications and in-app messaging using CleverTap.
Track funnel performance and identify customer drop-off points.
Run structured experiments involving creative, audience selection, incentives and campaign timing.
Document successful approaches and create repeatable playbooks.
Maintain high standards of data quality and campaign tracking to ensure reliable reporting.
Key Metrics You'll Influence
Repeat Phones: Reactivation rate, upgrade conversion percentage and unit economics per sale.
Digital Lending: Approval-to-disbursement rate, digital loan volume and approval quality.
Campaign ROI and payback periods across both business areas.
Your Environment
Primary Technology: CleverTap and Looker.
Channels: WhatsApp, SMS, push notifications and in-app messaging.
Markets:
Kenya, Nigeria, Uganda and Ghana.
What You Need
At least five (5) years of experience in growth, performance or lifecycle marketing, preferably within fintech, telecommunications or e-commerce.
Demonstrated ownership of campaign outcomes and business results.
Strong decision-making ability and commercial judgment to identify opportunities and prioritize actions.
Interest in progressing toward pod leadership and broader business ownership.
Hands-on experience with CRM platforms such as CleverTap, Braze or similar tools.
Ability to analyze funnels, cohorts and campaign performance independently.
Comfortable working in a dynamic environment with evolving priorities and cross-functional responsibilities.
Strong stakeholder management skills with the ability to quickly build credibility and trust with senior leaders.
How to apply
For more information and job application details, see; M-KOPA Solar Senior CRM Manager - Conversion & Lifecycle Jobs in Kenya
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