Ministry of Tourism & Wildlife Deputy Director - Tourism Development & Promotion Jobs in Kenya

Ministry of Tourism & Wildlife Deputy Director - Tourism Development & Promotion Jobs in Kenya


Qualifications and Requirements:

For appointment to this grade, an officer must have:-

  • served for a minimum period of twelve (12) years and currently serving at the grade of Principal Tourism Development and Promotion Officer, CSG 8 and above or in a comparable and relevant position in the wider public service or private sector;

  • a Bachelors degree in Tourism, Hospitality, Economics, Research & Statistics, Public Policy and Administration or a relevant Social Sciences from a university recognized in Kenya;

  • demonstrated strong leadership qualities, managerial capacity and professional competence as reflected in work performance;

  • demonstrated a clear understanding and application of tourism destination promotion and marketing, tourism bilateral and multilateral partnerships and institutions and tourism security and crisis management landscape; and

  • demonstrated compliance with the requirements of Chapter Six of the Constitution of Kenya and Leadership and Integrity Act, 2012.

    Responsibilities:

    Duties and Responsibilities

  • The Deputy Director of Tourism Development & Promotion will be a change and inspirational leader to transform the Kenya’s tourism landscape through innovative approach.

  • He/She will ensure the realization of the National Tourism Blueprint (NTB2030) vision of Vibrancy & Innovation that characterize our booming & sustainable tourism industry, where local, African & International visitors freely explore iconic Kenya & experience connectedness with our unique people.

  • He/She will be deployed to head any of the three (3) divisions in the directorate.

    Specific duties and responsibilities will include:-

  • International Tourism Division (i) coordinate Kenya’s participation and implementation of UNWTO programmes and activities

  • coordinate the implementation of UNWTO agreements, protocols, treaties and conventions;

  • develop and coordinate the implementation of MOU and agreements of cooperation with other countries on tourism;

  • develop and coordinate participation in the bilateral and regional meetings and forums in the field of tourism;

  • promote Kenya as a business tourism destination;

  • coordinate and monitor the implementation of business tourism strategy;

  • coordinate and support of the bidding process for tourism stakeholders;

  • advise on and promotion of appropriate (and appropriateness of ) MICE infrastructure;

  • bid for conferences and secure future events;

  • stimulate diversification and development of appropriate MICE infrastructure;

  • provide leadership in increasing business tourism benefits;

  • coordinate with Kenyan missions abroad for promotion and marketing of Kenya
    as a tourism destination;

  • develop and promote strategic partnerships for tourism promotion;

  • coordinate with Kenyan Missions abroad for promotion and marketing of Kenya as a Tourism destination;

  • coordinate promotional activities for Kenya as a premier tourist destination; and

  • sensitize and create awareness on tourism product development for stakeholder’s uptake.

    Domestic Tourism Division

  • promote Kenya as a business tourism destination;

  • coordinate and monitor the implementation of business tourism strategy;

  • coordinate dissemination of MICE tourism information and research

  • stimulate diversification and development of appropriate MICE infrastructure;

  • coordinate and monitor the implementation of county tourism engagements;

  • establish and support of strategic linkages with sector stakeholders;

  • establish inter-ministerial committees to address cross-cutting issues in tourism

  • set national goals, targets and indicators for sustainable tourism promotion and development

  • develop and implement five-year Tourism Promotion Strategies;

  • promote the development of diverse tourism products and value addition along the tourism supply chain;

  • coordinate the development of appropriate tourism product mix;

  • liaise with county governments for the development of appropriate tourism products;

  • promote development of niche tourism products and services; and

  • sensitize and create awareness on tourism product development for stakeholders uptake.

    Tourism Security Divisions

  • promote tourism safety and security in collaboration with other key enforcement agencies

  • promote practices in tourism safety and security

  • develop and implement the tourism safety and security strategy;

  • coordinate operations of the tourism sector crisis management centre;

  • coordinate national tourism crisis management issues;

  • develop and implement tourism safety and security capacity building programs

  • develop tourism safety and security manuals;

  • promote collaboration between public and private sector tourism safety and security issues; and

  • monitor and advise the sector on emerging threats and travel advisories.

    How to Apply

  • For more information and job application details, see; Ministry of Tourism & Wildlife Deputy Director - Tourism Development & Promotion Jobs in Kenya


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