Minet Kenya Digital Marketing Executive Jobs
Minet Kenya Digital Marketing Executive Jobs;To drive brand visibility, digital lead generation, end‑to‑end lead conversion, and campaign execution for the Retail & SME Division. The role promotes Medical Insurance, Motor Insurance, Business Insurance, Travel Insurance, Domestic Insurance, Life Policies, Professional Indemnity, and other solutions across digital and traditional marketing channels.
Key Duties & Responsibilities
Execute digital initiatives and support product launches to drive Retail & SME division targets.
Partner with sales teams to drive, nurture, and convert digital leads into revenue.
Manage multi‑channel digital campaigns, promotional activations, and customer engagement events.
Develop marketing content, promotional collateral, and visibility materials across all media.
Moderate and grow online communities to boost engagement, brand advocacy, and lead capture.
Act as the main bridge between the division, central marketing, external agencies, and vendors.
Monitor campaign performance, market trends, and ROI to deliver actionable reports and dashboards.
Ensure all marketing activities comply with corporate brand standards and regulatory policies.
Key Result Areas
Achieve agreed digital lead generation and business acquisition targets for Retail & SME products.
Increase visibility, awareness, and market penetration of Retail & SME products and solutions.
Improve campaign effectiveness measured through conversion rates, engagement, and ROI.
Ensure timely delivery and execution of campaigns, activations, events, and promotional initiatives.
Provide effective support to Business Development teams through quality marketing collateral and lead generation.
Deliver accurate and timely reporting on marketing performance, lead generation, and customer engagement metrics.
Key Competencies
Skilled in
using analytics tools to measure performance and optimize marketing outcomes.
Track record of coordinating projects, managing tight deadlines, and handling competing priorities.
Excellent interpersonal and communication skills to build and maintain key relationships.
Proficient in Microsoft Office, with strong commitment to integrity and quality.
Knowledge & Skills Required
At least 3 years in marketing and communications, preferably within financial services or insurance.
Proven ability to manage digital campaigns, social media ads, lead generation, and email marketing.
Strong copywriting and presentation skills, plus proficiency in Canva or Adobe Creative Suite.
Professional & Academic Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, Digital Marketing, or related field from a recognized university.
Professional certification in Marketing, Digital Marketing, Communications, CIM, or equivalent qualification is an added advantage.
Certification in Google Analytics, Google Ads, Social Media Marketing, or related digital marketing disciplines is an added advantage.
How to Apply
For more information and job application details, see; Minet Kenya Digital Marketing Executive Jobs
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