Metropolitan Real Estate PLC Marketing Manager Jobs in Ethiopia

Metropolitan Real Estate PLC Marketing Manager Jobs in Ethiopia

Duty Summary:

  • Marketing managers promote businesses, services, products, or brands. They develop marketing and pricing strategies, generate new business leads, and oversee marketing department staff. They also manage marketing budgets and analyze trends.

    Duty and Responsibilities:

  • Establishes marketing goals to ensure share of market and profitability of products and/or services.

  • Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.

  • Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.

  • Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.

  • Communicates with outside advertising agencies on ongoing campaigns.

  • Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.

  • Develops and recommends pricing strategy for new and on-going projects which will result in the greatest share of the market over the long run.

  • Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.

  • Ensures effective control of marketing results and implements corrective actions take place to be certain that the achievement of marketing objectives are within designated budgets.

  • Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

  • Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.

  • Conducts marketing surveys on current and new project concepts.

  • Prepares marketing activity reports.

  • Interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

  • Responsible for the overall direction, coordination, and evaluation of this unit.

  • Directly supervises departmental employees.

  • Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.

  • Plans, directs, and coordinates the marketing of the organization's projects and/or services.

  • Leads a team of branding specialist, events planners and advertising specialists to create high-traffic blog content, lead-converting resources, and shareable creative projects/events.

  • Supports marketing stakeholders, including demand generation, sales enablement, public and analyst relations, community management, and channels/verticals.

  • Craft and maintains the company brand, including messaging, tone, design, and public and analyst relations.

  • Driving awareness, driving event attendees, and influencing public opinion through PR and influencer relations. In addition to, continuously
    supporting and promoting the company brand, attracting site traffic and social followers, empowering sales with relevant content to send prospects, and fueling PR and influencer relations.

  • Creates and manages link-building strategies, content marketing strategies, and social media presences.

  • Innovates and presents new marketing platforms and strategies.

  • Develops engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze the content success.

  • Forecasts marketing campaigns' growth and their ROI.

  • Manages email and social media marketing campaigns.

  • Contacts, interviews, and hire third-party graphic designers, web designers, and videographers to create unique and engaging content.

  • Uses Google Analytics, Google AdWords, and other relevant sites.

  • Develops and manages projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.

  • Keeps ahead of new social media sites, web technologies, and digital marketing trends implements these new technologies in developing campaigns and updates current campaigns to include new information.

  • Utilizes a range of techniques including paid search, PPC, SEO (Search Engine Optimization (SEO).

  • Regularly tracks and gets insights into competitors' strategies.

  • Liaises with Marketing, Sales teams to ensure brand consistency.

    Job Requirements

  • Educational Level: BSc degree in Marketing, Communications or relevant field

  • Period of Experience: Proven experience as Marketing Manager not less than 3 years within the Real Estate industry.

    Knowledge Requirements:

  • Having the knowledge of Real Estate and Real Estate Management,

  • Up to speed with current and online marketing techniques and best practices

  • Thorough knowledge of web analytics

  • Customer-oriented approach with aptitude

  • Excellent leadership and organizing skills

  • Strong analytical and project management skills

  • Strategic mindset, with the ability to make difficult decisions

  • Using all the MS Office Programs effectively

    Required Abilities:

  • Having Verbal and Written Communication Skills,

  • Target-oriented,

  • Analytic thinking,

  • Effective planning and organizing,

  • Compatible to Team Work,

  • Attentive

  • Having strategical views on the subjects.

  • Taking quick-action,

  • Practical thinking and applying,

  • Adopting the changes easily and managing the process professionally.

    Requirements of Attitude and Behaviour:

  • Bound to ethical principals,

  • Having high sense of responsibility,

  • Result and solution-oriented.

    How to Apply

  • For more information and job application details, see; Metropolitan Real Estate PLC Marketing Manager Jobs in Ethiopia

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